Toyota continued to lead the national auto market

By Ali Budiman

Toyota continued to lead the national auto market with 150,105 unit’s sales and controlling more than 38% of market share. In October alone, cars sales of Toyota reached 20,619 units and that means up 44% of last month sales which only sold 14,299 units. The October sales are the highest sales throughout the year 2009.

Toyota Lead National Auto Market

Besides won award the Indonesian Car of The Year 2009 from automotive magazine, actually sales of Toyota Yaris was also shown encouraging numbers. The wholesales of Toyota Yaris in October have books 1,072 units that increase 58% from 678 unit’s sales in last month. Totally, car sales of Toyota Yaris in year 2009 have books 5,979 units’ sales.

By numerous awards and increasing car sales, the Toyota Yaris becomes a serious contender of Honda Jazz in the Medium City Car or Hatchback segment. It is competition in the city car segment is very crowded, but Jazz and Yaris in this segment also by the Suzuki Swift, Daihatsu Sirion, Chevrolet Aveo, Hyundai i20, Nissan Livina XR, and Proton Gen2 & Neo. Not to mention the presence of a plan Mazda2 and Ford Fiesta in early 2010.

The biggest contribution to wholesales of Toyota cars is Toyota Avanza that records 9,693 units’ sales in this month, increase 35% from last month sales of 7,202 units. Total wholesales of Toyota Avanza from January to October 2009 have books 81,417 units or increase 21% from last year sales of 67,252 units in same period. Avanza contributing 54% of total Toyota cars sales in year 2009 by this sales figure while Avanza sales in year 2008 books 85,535 units or 40% of total Toyota cars sales (211,909 units).

Meanwhile, Toyota Kijang Innova still showing good sales figure that sold 4,209 units and increase 56% from September sales. Both of Kijang Innova variant, petrol engine and diesel engine totally reach 28,449 units throughout year 2009 and controlling about 60% of Medium MPV segment in national auto market.

While in medium sedan class, showed positive trends and sales rose significant. Like the Toyota Corolla Altis that just awarding Best Medium Sedan in ICOTY 2009 event has sold 293 units, fantastic jump from 85 units September sales. Toyota New Camry followed a similar jump that growth reaches 116% or 227 units from 105 units in previous month and makes Camry lead the national auto in Medium High Sedan segment by overtook Honda New Accord. Congratulation!!

Listed below are Toyota cars sales in October 2009:

Related articles:

-          Toyota Car Sales Promo period October – December 2009

-          Toyota Yaris won Indonesia Car of The Year 2009

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