Daihatsu Sirion targeted 1000 units
Daihatsu Sirion targeted 1000 units sold in 2010
By Ali Budiman
Sole Distributor of Daihatsu cars in Indonesia, PT. Astra Daihatsu Motor increases the target of Sirion to 1,000 unit’s sales in year 2010. Until the end of November, retail sales of Sirion reached 635 units, while the target until the end of December 2009 is 700 units. This means that sales targets Daihatsu Sirion in the next year rose by about 40%.
Daihatsu Sirion | Sporty Hatchback
In class of Medium City Car, Sirion have to fight with market leaders such as the Toyota New Yaris, Honda All New Jazz, Suzuki Swift, and the Nissan Livina XR. In addition, competition in hatchback market is getting tighter and higher in the presence of Hyundai i20, New Chevrolet Aveo, and the Mazda2 has just launched in last November.
Sirion is produced in a Daihatsu factory in Malaysia (Perodua) is aimed at young people and young women as a target market. This hatchback Sirion is available in two variant with two transmission types and marketed with priced (On the road – Jakarta):
| Sirion D-type M/T | Rp 147,400,000 |
| Sirion D-type A/T | Rp 157,500,000 |
| Sirion D-type M/T (Sporty) | Rp 159,500,000 |
| Sirion D-type A/T (Sporty) | Rp 169,500,000 |
| Sirion M-type M/T (Sport) | Rp 161,000,000 |
| Sirion M-type A/T (Sporty) | Rp 171,000,000 |
Daihatsu Sirion
This hatchback is using 1.3-liter engine, DOHC VVT-I, and able to produced power of 92PS/6000rpm and maximum torque of 12.2Kgm/4400 rpm. Body design of this hatchback is compact but spacious has dimension 3720 mm (length) x 1665 mm (width) x 1550 mm (height) with 2440 mm of wheelbase. With 4.7 meter of minimum turning radius, Sirion is very agile and stable to be invited to maneuver on the narrow road though. Besides that, this hatchback using comfort suspension of MacPherson Struts with coil spring & stabilizer at front and Torsion beam with coil spring at rear.
And all the agility, comfort and steady handling of this city car demonstrated at the event held “Sirion Smart Slalom 2009″ at Central Park, West Jakarta on last Saturday (12/12/2009). In the event, each participant of slalom-racer, student, journalists and bloggers invited to compete to demonstrate his skills in driving Sirion. In this event also held elections of Sirion Boyz & Girlz ambassadors. Contestants had previously registering online at www.daihatsu-sirion.com and get the most votes from public and online visitor.
Daihatsu Sirion M-type (Sporty) has a sporty appearance and compact design since equipped by accessorries for car such as Aerokit Package, Headlamp Eye Lid, Back Sonar, 16″ Sporty Alloy, Muffler Cutter, Fog Lamp, and sporty interior.
To further increase the sales volume of Sirion, PT. ADM has attractive offer for every purchase Daihatsu Sirion. The Sirion buyers will be given attractive package of low DP, low interest, or cashback until Rp. 5 million. SO, if you intend to compact hatchback with sporty design, it’s best time to get Daihatsu Sirion. Up to end of November, cars sales of Daihatsu have record 67,303 units’ (retailsales).
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