MPV market increase to 47.5%
MPV market increase to 47.5% from last year sales
By Ali Budiman
2009 cars sales in Indonesia reached 486,061 units or decrease 20% from 607,770 units in year 2008. Despite decline, but some of the national automobile industry observers argue that this is the best achievement of the national auto market. Amid the world economic crisis that has not recovered, car sales had exceeded initial estimates by GAIKINDO that only expected to sell 430K units or fell 30%.

2009 National Auto Market
One of the car vehicles a very attractive by Indonesian consumers are seven-seater family car or MPV, Multi Purpose Vehicle. Refer to GAIKINDO report that received by Indonesia-cars com, seven-seater family car able to sell up to 230,990 units or 47.5% from total automobile industry. This figure exceeds the MPV car sales in 2008 which reached 230K units that only 38% of total cars sales in year 2008 (607K units).
This could be because the cars MPV is compatible with the character of Indonesian consumers. With a passenger capacity that can carry up to seven people, all family members can come together in one car, father, mother, grandma, grandpa, children, and maid. So the family for a walk or just shopping more exciting. Moreover, MPV type vehicle taxes that go two-box category lower than the sedan type vehicle taxes, so the price becomes more affordable. The cars of the best-selling MPV in the national car market include the Toyota Avanza, Kijang Innova, Nissan Grand Livina, and the new car Honda Freed.
Overall, passenger car sales (Sedan, City Car, MPV and SUV) declined 17% from sales in 2008 that from 452 thousand units to 354 thousand units. In 2009 this year, sales of the sedan type passenger vehicles sold 23,176 units, or down 32% from 34,300 in 2008. So is the SUV that only sold 65,101 units, down 32% from 96K units in 2008. Largest decline experienced by the cars of “city car / hatchback”, which fell 47% from 65K units to 34,773 units in 2009.
Herewith the national auto market by category:
| Category |
Sales 2009 |
Market Share |
| City Car |
34,773 |
7.2% |
| MPV |
230,990 |
47.5% |
| Sedan |
23,176 |
4.8% |
| SUV |
65,101 |
13.4% |
| Double Cabin |
11,354 |
2.3% |
| Pick Up |
59,305 |
12.2% |
| Trucks & Buses |
61,362 |
12.6% |
| Total |
486,061 |
100.0% |
Refer to above data of wholesales from car maker to dealers, sales of Double Cabs vehicle also decline to 11,354 units or 2.3% from total industry volume. Meanwhile pick up vehicle and truck/buses auto market also experience sales decline because of economic crisis has not improved. Overall, commercial vehicle sales (Double Cabs, Pick Up, Trucks, and Buses) declined 28% from sales in year 2008 that from 182,500 units to 132,021 units.
How about car sales in year 2010? Visit Indonesia-Cars.com back because we will present the latest information about the automobile industry in Indonesia and updating every day.
Dear Admin,
Thanks for accurate data of auto sales in 2009.
If possible, can you share also auto sales data for year 2006 – 2008?
We need it to study the trend, base on your classification…
Thanks in advance,
Ferry