Daihatsu is ranked 2nd national auto market
Daihatsu is ranked 2nd national auto market in 2009
by Ali Budiman
In the year 2009, PT. Astra Daihatsu Motor managed to rise to the 2 position of national auto market with retail sales of 75,169 units, but sales are down 2,294 units or 3% compared with 2008 sales last year recorded 77,463 units. For the month of December 2009 alone Daihatsu sales booked for 7,866 units and reached 15.4% market share of the national auto market.
Daihatsu cars sales 2009
Concerning the position of 2 and decrease the total Daihatsu retail sales over the previous year, Mrs. Amelia Tjandra, Marketing Director of ADM explains, “Achieving sales of 75,169 units is a proud achievement, because it still can be achieved in a difficult economic situation where nearly all of the total national auto market down 18%. However, the impact on the Daihatsu was so big; we experienced a decrease of only 3% compared to last year. “
“Therefore, we realized to continue to create products of quality, fuel-efficient, and environmentally friendly. We also continued to give priority to give best after sales service to continue to develop Daihatsu car dealer network throughout Indonesia in order to provide customer satisfaction,” she added.
Daihatsu Xenia is a flagship product Daihatsu low-MPV class, still the largest contribution to sales of Daihatsu in Indonesia. Examples, such as the new car of Xenia Automatic, book sales by 284 units during the year 2009. While, until December alone sales figures Daihatsu Xenia succeed sales to 41,487 units, with market share gains by 25.8% in Low MPV segment. The other product of Daihatsu in MPV segment, Luxio was successfully achieved total sales of 4,582 units throughout the year 2009.
The flagship of Daihatsu SUV, the Terios also recorded very good sales in the year 2009, with booked sales of 12,112 units and managed to gain a market share of 45.8% in Medium SUV segment. In December alone Daihatsu Terios successfully sold more than 1,202 units. Meanwhile, other Daihatsu products play in the commercial segment; Gran Max recorded sales of 1,616 units in December and totally, from January to December 2009 has sold up to 16,325 units and achieved a market share of 35.7%.
Related 2009 cars sales report:
- MPV market increase to 47.5% from last year sales
- Toyota Avanza remain as Best Selling Cars in 2009
- Japanese Cars still led 2009 National Auto Market
- Honda Freed contribute 22% to Honda Cars Sales in 2009
- Mitsubishi Strada Triton, the market leader of 4X4 trucks
