Daihatsu Xenia makes up 43% of Daihatsu Cars Sales

By Ali Budiman

Daihatsu Car Sales 2008

Daihatsu Cars Sales 2008 in Indonesia reached 78,044 units or 12.8% market share. And 43% of Daihatsu Cars Sales is Daihatsu Xenia, with 34,065 units. Daihatsu Xenia is Toyota Avanza’s twin model was firstly introduced in January 2004.  With an extensive research, good preparation, excellent price positioning, Daihatsu Xenia was successfully marketed. According specification and price bracket, market segment of Daihatsu Xenia is difference with Toyota Avanza.

Targeting market for Xenia is family young, already married, entry level buying car, small entrepreneur, age 30 ~ 40 years old. But in development of market demand, Xenia is suitable for business purpose i.e. operational car, rental car, pick up service, etc.

With ability to accommodate seven occupants, full range of family-oriented functional features and affordable price, Daihatsu Xenia has obtained a very have good response and high level acceptance from Indonesia automotive market.

Total sales Daihatsu Xenia from 2004 to 2008 reached 136,105 units.

Year 2004 = 22,006 units

Year 2005 = 27,505 units

Year 2006 = 23,555 units

Year 2007 = 28,914 units

Year 2008 = 34,065 units

Daihatsu Xenia to use two engines, the 1.3-litre similar to the Avanza’s, and a three-cylinder 1.0-litre to get low fuel consumption and highly efficiency engine.

The second biggest contributor to Daihatsu cars sales is Daihatsu Terios, the similar model to Toyota Rush. Daihatsu Terios is medium Sport Utility Vehicle (SUV), ability to accommodate seven occupants, 1.5-litre engine, and 3 variants (TS-MT, TX-MT, and TX-AT). Daihatsu Terios sales in 2008 reached 14,807 units or contribute 19% to Daihatsu cars sales. Its make Daihatsu Terios put in rank 9 in Indonesia Top Selling Cars 2008.

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