Nissan is Livina!

April 8th, 2009

Livina : Three musketeers from Nissan

Nissan Grand Livina in Indonesia International Motor Show 2007

The three of Livina (Grand Livina, Livina XR, Livina X-Gear) contributes almost 80% (25,2207units) to total Nissan cars sales in period January ~ December 2008. In this period, Nissan has been sold 31,881 units and controlled 5.2 percent of the Indonesia auto market and ranked sixth in the car market in Indonesia after Toyota (34.8 percent), Mitsubishi (14.4 percent), Daihatsu (12.8 percent), Suzuki (12 percent) and Honda (8.6%).

PT Nissan Motor Indonesia (NMI), the sole agent for Nissan in Indonesia, said that sales of Nissan cars in 2008 increased by 12,851 units or 68% from the figure in 2007. Nissan cars sales in 2007 reached 19,030 units and controlled 4.4% from 434,313 units total industry volume.

The high sales achievement of Nissan cars inseparable from three of Livina. Nissan Grand Livina firstly introduced by April 5, 2007 and sales until December 2007 reached 13,606 units. Its make Nissan cars sales in 2007 jump from sales in 2006 reached 4,006 units with only 1.3% market share from 318,925 units total industry volume 2006.

In December 2007, Nissan launched Nissan Livina XR (5 seater) which use same platform with Grand Livina. PT. NMI reverts to launch new Livina variant, Nissan Livina X-Gear by April 2008. The three of Nissan Livina (Grand Livina, Livina XR, Livina X-Gear) offer to Indonesia auto market so that customer can chose which one match they expectations and need.

	Grand Livina	Livina XR	Livina X-Gear
Launching	April 2007	Dec 2007	April 2008
Sales 2007	13,606 units	200 units	-
Sales 2008	16,704 units	4,935 units	3,588 units
Seating Capacity	7	5	5
Dimension	4420×1690x1595	4175×1695x1600	4275×1730x1615
Wheelbase	2600 mm	2600 mm	2600 mm
Segment	MPV	Medium City Car	Medium SUV
Main Competitors	Toyota Avanza Toyota Innova	Honda Jazz Toyota Yaris Suzuki Swift	Toyota Rush Suzuki SX-4