Indonesia Cars Sales 2009 still hopeful

By Ali Budiman

Cars exhibition (Sales promotion) to boost cars sales volume

Global financial and economic crisis is still looming, but domestic auto market still to give hope. After a series of downturn since late 2008, sales picked up in February 2009, and persistent about 34,000 units/month sales till April 2009. Total domestic cars sale in January up to April 2009 period was 134,851 units, decreased -28% from 187,210 units in same period last year.

Five Japanese brands took the lead during the 2009’s sales, namely Toyota, Daihatsu, Mitsubishi, Suzuki, and Honda. Toyota grabbed 35.4% of total domestic sales with 47,797 units. This means -24% decreases compared to 62,948 units in the same period of 2008. In April 2009 alone Toyota booked 12,105 units of sales, decreasing -32% compared to that 17,890 units in April 2008.

Meanwhile, Daihatsu made impression sales and overtook Mitsubishi in second place in domestic market. Daihatsu cars sales in January up to April 2009 reached 23,970 units and seized 17.8% market share. This means increased 9% compared to that 22,009 units in Jan – April 2008 period.

Mitsubishi came third and sell 18,169 units and controlled 13.5% market share. Suzuki came in the fourth place with total sales 13,426 units in Jan – April 2009, grabbing 10% of the domestic market. And Honda followed suit in the fifth place with total sale of 9,803 units and controlled 7.3% market share.

Listed below is the TOP 20 BRAND in 2009, January to April period:

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