City Car Segment
Main Players of City Car
By Ali Budiman
Honda All New Jazz - Top Selling City Car
Since year 2004, city car market straight grow up. Even in year 2008, city car book 65,000 units’ sales. Traffic jam and urban lifestyle is main reason why Indonesian people buying city car, mainly in big city like Jakarta, Bandung, Surabaya, and Medan.
Herewith Category and Description of City Car Segment:
Low City Car Segment:
- Sales Volume in 2008 is 7000 units.
- Main player are Suzuki Karimun Estillo, Kia Picanto, Proton Savvy
- Most of player in this segment use 1.1 liter engine.
|
Main Player |
Engine |
Price Range |
Sales 2008 |
| Suzuki Karimun Estillo |
1.1 liter |
IDR 124 Mills |
4000 units (57%) |
| Kia Picanto |
1.1 liter |
IDR 113 ~ 141 Mills |
1900 units (27%) |
| Chery QQ |
1.1 liter |
IDR 94 ~ 101 Mills |
576 units (8%) |
| Proton Savvy |
1.2 liter |
IDR 103 ~ 113 Mills |
365 units (5%) |
| Others |
|
159 units (3%) |
Medium City Car Segment:
- Sales Volume in 2008 is 55,000 units.
- Main player are Honda Jazz, Toyota Yaris, Suzuki Swift.
|
Main Player |
Engine |
Price Range |
Sales 2008 |
| Honda All New Jazz |
1.5 liter |
IDR 196 ~ 222 Mills |
25,000 units (46%) |
| Toyota Yaris |
1.5 liter |
IDR 181 ~ 207 Mills |
13,614 units (25%) |
| Suzuki Swift |
1.5 liter |
IDR 170 ~ 193 Mills |
8,927 units (16%) |
| Nissan Livina XR |
1.5 liter |
IDR 169 ~ 176 Mills |
4,935 units (9%) |
| Daihatsu Sirion |
1.3 liter |
IDR 147 ~ 171 Mills |
1,827 units (3%) |
| Others |
|
687 units (1%) |
High City Car Segment:
- Main player are Peugeot 207, BMW 120i, Mazda3 Hatchback, Mercedes Benz A Class, Mercedes Smart, Nissan Latio.
Related articles:
1. Indonesia Auto Market Segmentation
