Multi Purpose Vehicle | MPV Segment
All about Multi Purpose Vehicle | MPV Segment
By Ali Budiman
Nissan Grand Livina - MPV 7 Seater
Multi Purpose Vehicle (MPV) is a car that can carry over a luggage and passenger more over 7 or 8 people. Indonesia car sales are dominated by MPV segment. In year 2008, MPV reached a total sales volume of 230,000 units or 38% market share from 607,770 units total industry volume.
Herewith Category and Description of Multi Purpose Vehicle (MPV) Segment:
Low MPV Segment:
- Sales Volume in 2008 is 167,000 units.
- Main player are Toyota Avanza, Daihatsu Xenia, Suzuki APV
- Most of player in Low MPV segment use 1.5 liter engine and below.
|
Main Player |
Engine |
Price Range |
Sales 2008 |
| Toyota Avanza |
1.3/1.5 liter |
IDR 132 ~ 168 Mills |
85,535 units (51%) |
| Daihatsu Xenia |
1.0/1.3 liter |
IDR 109 ~ 127 Mills |
34,065 units (20%) |
| Suzuki APV |
1.5 liter |
IDR 128 ~ 169 Mills |
19,695 units (12%) |
| Nissan Grand Livina |
1.5 liter |
IDR 179 ~ 187 Mills |
14,166 units (9%) |
| Daihatsu GranMax |
1.3/1.5 liter |
IDR 103 ~ 124 Mills |
13,041 units (8%) |
| Others |
|
582 units |
Medium MPV Segment:
- Sales Volume in 2008 is 63,220 units.
- Main player are Toyota Kijang Innova, Isuzu Panther, Nissan Grand Livina.
- Most of player in Medium MPV segment use 2.0 liter engine or 2.5 liter diesel engines.
|
Main Player |
Engine |
Price Range |
Sales 2008 |
| Toyota Kijang Innova |
2.0/2.5D liter |
IDR 198 ~ 285 Mills |
51,190 units (81%) |
| Isuzu Panther |
2.5 liter |
IDR 197 ~ 234 Mills |
9,367 units (15%) |
| Nissan Grand Livina |
1.8 liter |
IDR 208 ~ 241 Mills |
2,538 units (4%) |
| Others |
|
126 units |
High MPV Segment:
- Sales Volume in 2008 is 2,750 units.
- Main player are Nissan Serena, Mitsubishi Grandis, Honda Odyssey, Mazda5
|
Main Player |
Engine |
Price Range |
Sales 2008 |
| Nissan Serena |
2.0 liter |
IDR 278 ~ 320 Mills |
1,710 units (62%) |
| Mitsubishi Grandis |
2.4 liter |
IDR 381 Mills |
600 units (22%) |
| Honda Odyssey |
2.4 liter |
IDR 435 Mills |
244 units (9%) |
| Mazda5 |
2.0 liter |
IDR 345 Mills |
131 units (5%) |
| Others |
|
65 units (2%) |
Premium MPV Segment:
- Main player are Hyundai H-1, Toyota Alphard, VW Carravelle, Nissan Elgrand
- Most of these product sold by general importer, not by sole distributors.
- Big dimension wit price more than IDR 500 Mills.
- Except Hyundai H-1 price range from IDR 340 Mills up to IDR 395 Mills.
Related articles:
1. Indonesia Auto Market Segmentation
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