SUV & MPV Market
SUV and MPV market in Indonesia
By Ali Budiman
Daihatsu Terios, a Medium SUV with 7 seater
The growth of SUV, Sport Utility Vehicle is attractive to review. Year by year, the sales of SUV tend to increase. In year 2005, the sales of SUV book 30,300 units or contribute 6% to total industry volume. In year 2006, the market share of SUV fell to 5% from total industry volume, and book 15,800 units’ sales. Afterward in year 2007, the sales of SUV increase to 65,400 units (15%) and in year 2008 increase to 99,570 units or 16% from Indonesia cars sales 2008.
Meanwhile, what happen with MPV segment, Multi Purpose Vehicle? Despite MPV still as the biggest contributors to Indonesia cars sales, the market share of MPV from year 2005 to 2008 tend to decrease. In year 2005, the sales of MPV book 234,900 units or contribute 44% to total industry volume. In year 2006, the market share of MPV is 47% from total industry volume, and book 150,300 units’ sales. Afterward in year 2007, the sales of MPV increase to 170,000 units (39%) and in year 2008 increase to 230,000 units or 38% from Indonesia cars sales 2008.
|
Total Industry Volume |
SUV |
MPV |
|||
|
Year 2005 |
533,900 |
30,300 |
6% |
234,900 |
44% |
|
Year 2006 |
318,900 |
15,800 |
5% |
150,300 |
47% |
|
Year 2007 |
434,300 |
65,400 |
15% |
170,000 |
39% |
|
Year 2008 |
607,770 |
99,570 |
16% |
230,000 |
38% |
What interest phenomenon! When sales of MPV tend to decrease, sales of SUV are increase.
What are you looking for when you decide to buy a MPV? It is able to accommodate 7 or 8 passengers’ altogether. This capability is suited to the Indonesian culture who likes to travel in a big group.
The point of sales of MPV is also available at SUV. For instance, Daihatsu Terios, a medium SUV with 1.5 liter engine, equipped 3 row seat and ability to accommodate seven passengers. And Daihatsu Terios sales in 2008 reached 14,807 units or contribute 19% to Daihatsu cars sales.
Moreover, Indonesian people tend to buy SUV since most of SUV has high ground clearance. It’s suitable with road condition in Indonesia, bumpy road, dip, flood, and others obstacle. The ground clearance of Daihatsu Terios is 200 mm. Meanwhile the ground clearance of Toyota Avanza as top selling MPV is only 190 mm.
So, for Indonesian people, a SUV is more suitable than MPV.
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