Toyota Avanza, Indonesia Top Selling Cars

By Ali Budiman

Toyota Avanza

Despite the presence of other competitors, the Toyota Avanza, famous light MPV is still the Top Selling Car.  In 2008, the sales of the Toyota Avanza reached 83,535 units.  On average, Toyota sold the Toyota Avanza around 230 units daily.  In comparison with the total Indonesia Cars Sales in 2008, of 607.770 units, this means that there are 3 units of Toyota Avanza in every 20 new units of car.

Toyota Avanza was firstly introduced in 15^th January 2004.  With an extensive research, good preparation, excellent price positioning, Toyota Avanza was successfully marketed and, until now, is the leading model within the Indonesian Automotive Market.

Since January 2004 until December 2008, Toyota Avanza has been sold more than 275,000 units.  Even in the last 3 years, Toyota Avanza is still the Indonesia Top Selling Car.  Beating its predecessors; Toyota Kijang Innova and Daihatsu Xenia.

Listed below is the Top 10 Selling Cars in 2008:

1. Toyota Avanza 85,535 units

2. Toyota Kijang Innova 51,189 units

3. Daihatsu Xenia 34,065 units

4. Honda Jazz 24,969 units

5. Suzuki APV 19,695 units

6. Honda New CRV 17,800 units

7. Nissan Grand Livina 16,704 units

8. Toyota Rush 15,309 units

9. Daihatsu Terios 14,807 units

10. Toyota Yaris 13,614 units

While the  Top 10 Selling Cars in 2007 are :

1. Toyota Avanza 62,010 units

2. Toyota Kijang Innova 40,169 units

3. Daihatsu Xenia 28,914 units

4. Honda New CRV 15,750 units

5. Daihatsu Terios 15,650 units

6. Toyota Rush 14,126 units

7. Honda Jazz 14,057 units

8. Nissan Grand Livina 13,606 units

9. Suzuki APV 12,434 units

10. Toyota Yaris 9,686 units

Toyota Avanza is available in 4 variants; Type E – 1.300 cc/MT sold at Rp 116,900,000.  Type G – 1.300 cc/MT priced at Rp 129,350,000.  Type S – 1.500 cc/MT priced at Rp 143,200,000.  Type S – 1.500 cc/AT priced at Rp 153,200,000. These On The Road Price for Jakarta Area per December 2008.

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