BMW Cars Sales increasing 16%
BMW Cars Sales 2009 increasing 16% from last year
By Ali Budiman
PT. BMW Indonesia, sole distributor of BMW cars in Indonesia, releases its sales performance in the year 2009. The sales of BMW Cars in year 2009 increase 16% from last year. BMW books 468 units’ sales from January to July 2009 while 2008 sales books 404 units from January to July 2008. This is a proud achievement amid the economic difficulties which affected the global economic crisis.
BMW 3 Series remains the mainstay and backbone of the sale. At this year’s 3 series sold 299 units, up 46% of sales last year (same period), which sold only 205 units. Most of 3 Series sales are BMW 320i that sold 499 million rupiah (off the road) and the BMW 320i Executive recently launched in June 2009 and sold 568 million rupiah (off the road).
While the BMW 5 Series models sold 112 units during the year 2009, up 10 units of sales in the same period in 2008. The most fantastic is the sale of BMW 7 Series, BMW 730i and 740i sold 24 units, high rises from the sale of January to July in the year 2008.
The high sales of BMW in the year 2009 is due to PT. BMW Indonesia continue to issue new products and models that always gives the sensation with the high technology. In January 2009, BMW Indonesia released new model of BMW 7 Series, the BMW 740i and 750i. Then in June they are launched the BMW 320i Executive and re-introduced BMW new models of the BMW Z4 in July 2009.
Here are the BMW Cars sales from January to July 2009:
| Brand |
2009 |
2008 |
growth |
| 3 Series |
299 |
205 |
46% |
| 5 Series |
112 |
102 |
10% |
| 7 Series |
24 |
8 |
200% |
| Others |
33 |
88 |
-63% |
| Total |
468 |
403 |
16% |
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