New City Car of Nissan March in Auto Show IIMS 2010

Nissan March in IIMS 2010

The new city car of Nissan March sold well and the sales booking is very high. Although this new car will be manufactured in November 2010, many consumers are willing to wait. Even during the auto show, IIMS 2010 held at July 23 to August 1, Nissan March has already reached 300 units of sales orders. According Mrs. Dinne Musu, Public Relations Manager of PT. Nissan Motor Indonesia, it is anticipated that demand. Therefore Nissan Indonesia has spreading the questionnaire to customers about the Nissan March during auto show to know how national auto market wants.

For this questionnaire, Nissan asking two important questions, namely about the color choice and type of transmission that is desired by the customer. And the result of survey state those 75% respondents choose the automatic transmission. While the color choices said that the largest choice is white with 33%, 27% black and 18% silver.

Strong demand of this new car from this customer is a unique phenomenon, because Nissan Indonesia still has not determined the retail price of Nissan March. According to Dinne Musu, the management of Nissan Indonesia still calculates the correct price for the new city car.

During the auto show IIMS 2010, excluding sales demand for Nissan March, total consumer demand for Nissan cars reach 1048 units. Nissan Livina family of Grand Livina, Livina XR, and Livina X-Gear provides the largest contribution. The sales figures reached 69% of the total demand for Nissan. The rest are Nissan Serena with 18%, SUV X-Trail (11%) and 2% are Nissan Teana & Frontier Navara.

In the segment of city car/hatchback, Nissan March will compete with Toyota Yaris, Honda Jazz, Suzuki Swift, Ford Fiesta dan Mazda2.

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Ford Fiesta Sold over 800 Units, 300 units in IIMS 2010

Although the delivery of new car to buyers will start next September, the new hatchback Ford Fiesta keep get consumers interested. Since its launch on July 23 until mid of August, Ford Fiesta has already sold over 800 units.

2010 New Ford Fiesta

On Thursday, August 19^th, 2010, Will Angove, President Director of Ford Motor Indonesia, said that Ford was grateful; the new car Ford Fiesta which launched has received tremendous response from Indonesia cars market. Until now has sold 800 units, 300 units have been sold as auto show IIMS 2010, the 18^th Indonesia International Motor Show in 2010.

Will Angove also admitted optimistic that the new car Ford Fiesta will be the backbone of Ford’s sales in Indonesia. Because with an attractive design and advanced technological features, the Ford Fiesta has an advantage not shared by other hatchbacks.

Previously, Davy Tuilan, Marketing Director of Ford Motor Indonesia state that Ford Fiesta has advanced features. Among the features that is, a built-in Bluetooth for phone connectivity, USB slot, ipod jack, and the Voice Activation. Davy said that the features voice activation to be superior because it became a luxury car features and now offer to the Ford Fiesta.

This medium city car was offered in two types of gasoline engines, namely 1.400cc and 1.600cc Duratec DOHC, Ti-VCT 16 Valve. Both types are offered in four variants i.e. 1.4L Style MT (Rp167 million), 1.4L Trend MT (Rp177 million), 1.4L Trend AT (Rp187 million) and 1.6 Sport AT (Rp 215 million).

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Ford’s Big Harvest in Auto Show IIMS 2010

2010 New Ford Fiesta

PT. Ford Motor Indonesia is large harvest in auto show IIMS 2010 (the 18^th Indonesia International Motor Show) that have been held from July 23 until August 1, 2010. The American car maker through its sole distributor in Indonesia has succeeded to sales as much as 470 units of Ford cars within ten days auto show. And 319 units of which is the new car, the Ford Fiesta. This new hatchback has attractive design; the completeness of the modern features as well as adequate safety features to make the Fiesta became one of the new idols of Indonesian young people.

Will Angove, President Director of Ford Motor Indonesia said they are very pleased, and Ford Fiesta which for the first time disclosed to the public at our booth fishing so much attention, enthusiasm and of course the number of sales bookings. Ford Fiesta is one of the cars that get high zest test drive at the event, even many who are willing to queue for the car to feel the difference. This certainly further enhance our confidence that the Fiesta is the right car at the right time.

Ford Fiesta is equipped with features first-in-class Voice Control system and a built-in Bluetooth which makes it able to connect with a mobile phone. Only with the touch of a button, entertainment and communication systems in the Ford Fiesta can be arranged through the Voice Activation, which makes driving and playing music are two things that impressed futuristic and more secure.

This new car is available in four variants i.e. Ford Fiesta five-door 1.4-liter is available in three models: Fiesta Style manual transmission cost Rp 167 million, and Fiesta Trend manual transmissions Rp. 177 million and automatic transmissions at Rp. 187 million. While Ford Fiesta Sport types equipped with 1.6-liter automatic transmission priced at Rp. 215 million.

Relates articles:

• New Cars Sales in IIMS 2010
• All New Nissan Elgrand price at 900 million
• Indonesian-CKD New Hyundai Tucson

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