Honda Indonesia export 1,000 units Freed to Thailand

By Ali Budiman

After exporting Honda Freed to Singapore and Brunei automobile market, PT. Honda Prospect Motor plan to deliver 1,000 units Freed to Thailand automobile market. This is the first largest export Honda Freed produced in Indonesia. Honda factory in Karawang – Indonesia is trusted by Honda to be the principal production base of this Honda MPV pride to the ASEAN region (Indonesia, Thailand, Singapore, Malaysia, Philippine, and others).

Honda Freed

The car export of Honda Freed to Thailand is scheduled today, Monday, December 14, 2009. Freed produced in Karawang – West Java already has a local content to 45%. Local components to be placed in 1.5-liter MPV is among tires, glass, seats, and rubbers.

Since its launch in June 2009, Freed became an instant favorite car in Medium MPV segment. Read more…

admin Indonesia Automotive Industry, MPV Segment Auto Market, Automobile, car export, Honda Freed, Honda Freed Thailand, national auto

European cars will be cheaper, Import duties will be reduced

By Ali Budiman

Audi TT Coupe 3.2, European Cars

By Tuesday, September 29, 2009, the Indonesian delegation, represented by the Director of Land Transport Equipment and Aerospace, Ministry of Industry Industry, Mr. Susanto Panggah went to Brussels, Belgium. Together with some businessmen and other government officials, they met with representatives of the European Union to discuss about bilateral cooperation agreements in the economic field.

One of the agenda to be discussed is the cooperation in the automotive sector include reduction of import duty vehicles imported from Europe to Indonesia. With the decline in import duties is expected to price a European car more competitive with the price of Japanese cars. Read more…

admin Indonesia Automotive Industry European Cars, Import Duty, Indonesia-Japan Economic Partnership Agreement

GM postpone to upgrade Bekasi plant until 2011

By Ali Budiman

Chevrolet Captiva, a backbone of Chevrolet cars sales

Sole Distributor of Chevrolet cars in Indonesia, PT. General Motor Auto World Indonesia (GMAWI) will postpone to upgrade GM plant in Pondok Ungu, Bekasi (Eastern Jakarta). Plant upgrading plan will be postpone until year 2011. Read more…

admin Indonesia Automotive Industry Chevrolet Captiva, Chevrolet Cars Sales, PT. General Motor AutoWorld Indonesia

Honda satisfying customers, rank highest in JD Power index

By Ali Budiman

Honda Authorized Dealer

Honda managed to satisfying customers, rank highest in JD Power index. According to the J.D. Power Asia Pacific 2009 Indonesia Customer Service Index (CSI) Study that released in early August 2009, Honda ranks highest with 751 score. Read more…

admin Indonesia Automotive Industry Honda Authorized Dealer, Indonesia Customer Satisfaction Index, JD Power Asia Pacific

Mazda2 certainly present in Indonesia by end of this year

By Ali Budiman

Mazda2 | CityCar | Hatchback

Mazda Motor Corporation and Ford Motor Company collaborate to build and operate car factory in Thailand that named by Auto Alliance Thailand (AAT). The factory was inaugurated on Monday, July 13, 2009. Area of land reached 326,314 square meters and expenses USD 500 million, placed in Rayong’s industrial Seatboard Eastern Industrial Estate, Thailand. The factory can produce 275,000 units passenger car per year, such as Mazda2, Ford Fiesta, Mazda BT-50, Ford Ranger and Ford Everest. Mazda2 will be sold in Indonesia are also produced in this factory.

Read more…

admin City Car Segment, Indonesia Automotive Industry Mazda Motor Indonesia, Mazda2, Medium City Car

Indonesia Auto Market Segmentation

By Ali Budiman

Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

Commercial Car

Related articles:

1. Indonesia Auto Market is unique!

2. Indonesia Car Sales 2008 dominated by MPV

3. MPV Segment

4. Sedan Segment

5. City Car Segment

6. SUV Segment

7. Commercial Car Segment

admin Indonesia Automotive Industry Auto Market, Bus, Car Sales, City Car, Commercial Car, Double Cabin, MPV, Passenger Car, Pick Up, Sedan, SUV, Truck

Why Indonesia Auto Market dominated by MPV?

By Ali Budiman

Toyota Avanza Display at Auto2000 Showroom

Indonesia auto market has unique characteristic. If Thailand auto market is dominated by Pick Up/Double Cabin (Mitsubishi L200, Ford Ranger, Toyota HiLux) and Malaysia auto market is dominated by Sedan (Proton Saga, Toyota Vios, Honda City), thus Indonesia auto market is dominated by MPV, such as: Toyota Avanza.

Why Indonesia Auto Market dominated by MPV?

Refer to various literatures about Indonesia auto market, we can summarize that why Indonesian people buy Multi Purpose Vehicle (MPV) are “They need a car to bring or carry on all family members/friends.” Dad & Mom, Children, GrandPa & GrandMa, Uncle & Aunty, even the nanny.

During weekdays, most of Indonesian people use they own cars for: commute to workplace, transporting children to school, and business purpose. During weekend, they use the cars for one day trip for leisure (with family/ friends); shopping with family, hang out with friends, going out for hobbies and traveling with family/ friends.

For instance, most of Jakarta people go to Bandung (about 200 km) almost every weekend to hunting clothes in “Factory Outlet” or foods in various nice places in Bandung.

Refer to these purposes, so a car must be low fuel consumption but powerful and easy to ascend in height. And since MPV is used for family trip during weekend for long distance travel, service network availability becomes a concern especially outside Jakarta City. And the one important thing is spare part. Spare part must be easily available in part business center like such as: Asem Reges market, Kemayoran area, Atrium Senen market, etc.

Why MPV segment dominated by Japanese Brand?

Yes, Indonesia auto market has unique characteristic. In the mind of Indonesian people, each brand has certain perceptions, associate to quality. Toyota, Suzuki, Honda, Daihatsu, Nissan, Mitsubishi as Japanese brand: highest perceived quality, affordable price and good resale value. While European brand; BMW, Mercedes-Benz, Volvo, Peugeot perceived expensive, high maintenance, and low resale value. And Korean brand; Hyundai, Kia has perception as low resale value.

These perceptions makes Japanese brand dominates Indonesia auto market, included MPV segment. Toyota Avanza, Daihatsu Xenia, Toyota Kijang Innova, Nissan Grand Livina, Suzuki APV, control almost 100% MPV market share.

Related articles :

1. MPV models makes up 38% of Indonesia Car Sales in 2008.

2. Toyota Avanza, Indonesia Top Selling Cars.

3. New MPV in 2009.

4. Indonesia Cars Sales 2009 still hopeful.

admin Indonesia Automotive Industry, Indonesia Cars News BMW, Cars, Cars Maker, Daihatsu, European brand, Honda, Hyundai, Indonesia, Japanese Brand, Kia, Korean Brand, Malaysia, Mercedes-Benz, Mitsubishi, MPV, Nissan, Peugeot, Suzuki, Thailand, Toyota, Volvo

Indonesia Cars Maker Summary

By Ali Budiman

Indonesia Cars Maker summaries are listed below:

European Car, Sole by Indomobil : A4, TT

2          BMW

Est. since 1976, European Car, Sole by Astra : Series 3, X3, X5

3          Chery

Est. since 2005, China Car, Sole by Indomobil : QQ, Tiigo

4          Chevrolet

Est. since 1995, America Car : Kalos, Aveo, Captiva, Estate

5          Daihatsu

Est. since 1972, Japanese Car, Sole by Astra : Xenia, Terios, Sirion, Luxio

————————————————————————————————————

6          Ford

Est. since 1966, America Car, ReBranding in 2000 : Ranger, Everest, Focus

7          Hino

Japanese Car, Sole by Indomobil  : Dutro

8          Honda

Est. since 1970, Japanese Car : Jazz, City, Civic, Accord, CRV

9          Hyundai (Passenger)

Est. since 1995, Korea Car   : Atoz, i10, Avega, H1, Accent, Trajet

10        Hyundai Truck & Buses

Est. since 2006, Korea Car   : HD Mighty

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11        Isuzu

Est. since 1979, Japanese Car, Sole by Astra : Panther, Elf

12        Jaguar

European Car : S Type, XJ Type

13        Kia

Est. since 2000, Korea Car : Picanto, Rio, Carens, Carnival, Sportage

14        Landrover

European Car : Range Rover, Freelander, Discovery

15        Lexus

Est. since 2008, Japanese Car, Sole by Astra : RX350, LS460

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16        Mazda

Est. since 1970, Japanese Car, ReBranding in 2006 : BT50, Tribute, Series 3, CX7

17        Mercedes

Est. since 1967, European Car : S Class, C Class

18        Mitsubishi

Est. since 1970, Japanese Car : Lancer, Grandis, Fuso, L200

19        Nissan

Est. since 1969, Japanese Car, Sole by Indomobil : Livina, Latio, X-Trail, Serena

20        Nissan Diesel

Est. since 1975, Japanese Car, Sole by Astra : Truck

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21        Peugeot

Est. since 1972, European Car, Sole by Astra : 206, 306, 307, 407

22        Proton

Est. since 2005, Malaysia Car : Savvy, Gen2, Waja, Neo, Persona

23        Renault

Est. since 1975, European Car, Sole by Indomobil : Clio, Megane

24        Suzuki

Est. since 1971, Japanese Car, Sole By Indomobil : Karimun, Swift, Vitara, Carry, APV

25        Toyota

Est. since 1969, Japanese Car, Sole by Astra : Avanza, Innova, Vios, Altis, Yaris, Camry, Fortuner

————————————————————————————————————

26        Volkswagen

European Car, Sole by Indomobil : Carravelle, Golf, Polo

27        Volvo

Est. since 1970, European Car, Sole by Indomobil : S60, S80, XC90

Looking for Cars Maker phone & address? Please see Indonesia Car Maker Directory

admin Indonesia Automotive Industry Astra, Indomobil, Indonesia Cars Maker

Toyota Avanza, Indonesia Top Selling Cars

By Ali Budiman

Toyota Avanza

Despite the presence of other competitors, the Toyota Avanza, famous light MPV is still the Top Selling Car.  In 2008, the sales of the Toyota Avanza reached 83,535 units.  On average, Toyota sold the Toyota Avanza around 230 units daily.  In comparison with the total Indonesia Cars Sales in 2008, of 607.770 units, this means that there are 3 units of Toyota Avanza in every 20 new units of car.

Toyota Avanza was firstly introduced in 15^th January 2004.  With an extensive research, good preparation, excellent price positioning, Toyota Avanza was successfully marketed and, until now, is the leading model within the Indonesian Automotive Market.

Since January 2004 until December 2008, Toyota Avanza has been sold more than 275,000 units.  Even in the last 3 years, Toyota Avanza is still the Indonesia Top Selling Car.  Beating its predecessors; Toyota Kijang Innova and Daihatsu Xenia.

Listed below is the Top 10 Selling Cars in 2008:

1. Toyota Avanza 85,535 units

2. Toyota Kijang Innova 51,189 units

3. Daihatsu Xenia 34,065 units

4. Honda Jazz 24,969 units

5. Suzuki APV 19,695 units

6. Honda New CRV 17,800 units

7. Nissan Grand Livina 16,704 units

8. Toyota Rush 15,309 units

9. Daihatsu Terios 14,807 units

10. Toyota Yaris 13,614 units

While the  Top 10 Selling Cars in 2007 are :

1. Toyota Avanza 62,010 units

2. Toyota Kijang Innova 40,169 units

3. Daihatsu Xenia 28,914 units

4. Honda New CRV 15,750 units

5. Daihatsu Terios 15,650 units

6. Toyota Rush 14,126 units

7. Honda Jazz 14,057 units

8. Nissan Grand Livina 13,606 units

9. Suzuki APV 12,434 units

10. Toyota Yaris 9,686 units

Toyota Avanza is available in 4 variants; Type E – 1.300 cc/MT sold at Rp 116,900,000.  Type G – 1.300 cc/MT priced at Rp 129,350,000.  Type S – 1.500 cc/MT priced at Rp 143,200,000.  Type S – 1.500 cc/AT priced at Rp 153,200,000. These On The Road Price for Jakarta Area per December 2008.

admin Cars Sales Report, Indonesia Automotive Industry Indonesia Cars Sales, Top Selling Cars, Toyota Avanza

MPV models makes up 38% of Indonesia Car Sales in 2008

By Ali Budiman

Indonesia Cars Sales in 2008 reached 607,770 units, and 38% of it are MPV (Multi Purpose Vehicle) based models. The vehicle that able to accommodate 7 to 8 passenger reached a total sales amount of 230,000 units.  This amount increased by 35% from previous year’s sales that reached 170,000 units.

Indonesia Cars Sales 2008

Other models, in the meantime; Sedan enjoyed a market share of 5.6% or 34,300 units.  City car models such as the Honda Jazz, Kia Picanto, sold in a total amount of 65,000 units or 10.7%.  The SUV (Sport Utility Vehicle) models with an amount of 95,970 units (15.8%).  Double cabin vehicles such as Ford Ranger, and Mitsubishi L200 were sold in amount of 13,900 units (2.3%).  In addition of the passenger car segments mentioned above, pick-up cars, trucks and buses (commercial car) were sold in an amount of 168,800 units (27.7%).

The MPV model is definitely the first choice model for those who have a family.  It is able to accommodate 7 or 8 passengers’ altogether.  This capability is suited to the Indonesian culture who likes to travel in a big group.  Furthermore, MPV models are subjected to a lower amount of tax compared to other models e.g. sedan.  As a result the MPV model has a cheaper and affordable price for the Indonesian public.

The top selling MPV in Indonesian until now is the Toyota Avanza.  The sales of the Toyota Avanza, both the 1.300 cc and the 1.500 cc reached 85,535 units or 37% of the total sales of MPVs in Indonesia.  The second top selling MPV is the Toyota Kijang Innova, both the diesel and petrol-powered engine, sold in an amount of 51,189 units, or 22.3% from the total MPV sold.

Daihatsu Xenia, in the meantime, who has similar models and specifications with the Toyota Avanza, were sold in a total of 34,065 units (14.8% market share).  Suzuki APV sold 19.695 units (8.6% market share).

Nissan Grand Livina, who was once described as the ‘Kijang Killer’, holds a market share of 7.3% with total sales of 16,704 units.

It is estimated that the growth of sales of MPVs in 2009 will be sustained.  This is further supported by the fact that numerous manufacturers are planning to launch new models to further stimulate the market.  In 2009, Daihatsu is planning to introduce the Daihatsu Luxio, while Suzuki will sell the APV Luxury, a new variant of the Suzuki APV.  Furthermore, there was news that Daihatsu will introduce the Daihatsu Sirion MPV who will be brought by Malaysia’s manufacturer, Perodua.  Other Malaysian manufacturer, Proton is also planning to introduce the Proton Exora.

In addition and hyped by the media is the introduction of the Honda Freed, this 7-seater MPV will compete in the same market segment as Toyota Kijang Innova and Nissan Grand Livina.

Surely the most beneficial party in these launching plans is the Indonesian public.  As there are more options thus able to compare the most specifications, features and the most suitable price.

admin Cars Sales Report, Indonesia Automotive Industry, MPV Segment Indonesia Cars Sales, MPV, Toyota Avanza