SUV and MPV market in Indonesia

By Ali Budiman

Daihatsu Terios, a Medium SUV with 7 seater

The growth of SUV, Sport Utility Vehicle is attractive to review. Year by year, the sales of SUV tend to increase. In year 2005, the sales of SUV book 30,300 units or contribute 6% to total industry volume. In year 2006, the market share of SUV fell to 5% from total industry volume, and book 15,800 units’ sales. Afterward in year 2007, the sales of SUV increase to 65,400 units (15%) and in year 2008 increase to 99,570 units or 16% from Indonesia cars sales 2008.

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admin MPV Segment, SUV Segment Ground Clearance, MPV, SUV

All about of Sport Utility Vehicle 4X4 Segment

By Ali Budiman

Audi Q7 - Premium SUV 4X4 from Germany Car Maker

SUV 4X4 or Sport Utility Vehicle 4WD is the real SUV. With Four Wheel Drive transmission, this SUV can through various restrictions such as a shallow river, muddy road, upward road. Nevertheless, the design of these SUV is still nice look, cute, luxurious, sporty, and comfort like a sedan.

Herewith the players of Sport Utility Vehicle 4WD:

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admin SUV Segment Four Wheel Drive, Sport Utility Vehicle 4WD, SUV 4X4

All about of Sport Utility Vehicle | SUV 2WD Segment

By Ali Budiman

Honda New CRV - Top Selling SUV in Indonesia

SUV or Sport Utility Vehicle, previously are vehicle to use at field, off road only with box/square design. But inline with market development, at now, SUV used be to “On Road”, commute to workplace, shopping, or hangout with friends. And the design of SUV is not boxes/square, but the design is luxurious, cute, sporty, without leave masculine impression.

In this time in Indonesia auto market, regarding Luxury Tax, “Pajak Penjualan Barang Mewah” (PPn BM), there are 2 categories SUV, that is: SUV 4X2 (2WD) and SUV 4X4 (4WD).

Herewith the players of Sport Utility Vehicle 2WD:

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admin SUV Segment Sport Utility Vehicle, SUV 4X2 Segment, SUV Market

All about Multi Purpose Vehicle | MPV Segment

By Ali Budiman

Nissan Grand Livina - MPV 7 Seater

Multi Purpose Vehicle (MPV) is a car that can carry over a luggage and passenger more over 7 or 8 people. Indonesia car sales are dominated by MPV segment. In year 2008, MPV reached a total sales volume of 230,000 units or 38% market share from 607,770 units total industry volume.

Herewith Category and Description of Multi Purpose Vehicle (MPV) Segment:

Low MPV Segment:

- Sales Volume in 2008 is 167,000 units.

- Main player are Toyota Avanza, Daihatsu Xenia, Suzuki APV

- Most of player in Low MPV segment use 1.5 liter engine and below.

Medium MPV Segment:

- Sales Volume in 2008 is 63,220 units.

- Main player are Toyota Kijang Innova, Isuzu Panther, Nissan Grand Livina.

- Most of player in Medium MPV segment use 2.0 liter engine or 2.5 liter diesel engines.

High MPV Segment:

- Sales Volume in 2008 is 2,750 units.

- Main player are Nissan Serena, Mitsubishi Grandis, Honda Odyssey, Mazda5

Premium MPV Segment:

- Main player are Hyundai H-1, Toyota Alphard, VW Carravelle, Nissan Elgrand

- Most of these product sold by general importer, not by sole distributors.

- Big dimension wit price more than IDR 500 Mills.

- Except Hyundai H-1 price range from IDR 340 Mills up to IDR 395 Mills.

Related articles:

1. Indonesia Auto Market Segmentation

2. All about MPV

3. Price List of New Vehicle

4. Car Makers Directory

admin MPV Segment MPV Market, MPV Segment, Multi Purpose Vehicle

Main Players of City Car

By Ali Budiman

Honda All New Jazz - Top Selling City Car

Since year 2004, city car market straight grow up. Even in year 2008, city car book 65,000 units’ sales. Traffic jam and urban lifestyle is main reason why Indonesian people buying city car, mainly in big city like Jakarta, Bandung, Surabaya, and Medan.

Herewith Category and Description of City Car Segment:

Low City Car Segment:

- Sales Volume in 2008 is 7000 units.

- Main player are Suzuki Karimun Estillo, Kia Picanto, Proton Savvy

- Most of player in this segment use 1.1 liter engine.

Medium City Car Segment:

- Sales Volume in 2008 is 55,000 units.

- Main player are Honda Jazz, Toyota Yaris, Suzuki Swift.

High City Car Segment:

- Main player are Peugeot 207, BMW 120i, Mazda3 Hatchback, Mercedes Benz A Class, Mercedes Smart, Nissan Latio.

Related articles:

1. Indonesia Auto Market Segmentation

2. All about City Car

3. Price List of New Vehicle

4. Car Makers Directory

admin City Car Segment City Car, City Car Market Leader, City Car Market Segment

Category and Description of Sedan

By Ali Budiman

Mercedes Benz SL350 - Coupe Sedan

Different with other country, Malaysia for instance, sedan segment doesn’t dominate in Indonesia auto market. Total car sales in sedan segment not more than 6% (34.300 units) from total industry volume in 2008.

Herewith Category and Description of Sedan Segment:

Mini/Low Sedan Segment:

- Sales Volume of Low Sedan segment in 2008 is 16,000 units.

- Main player are Toyota Vios, Honda City, Suzuki Baleno.

- Most of player in this segment use 1.5 liter engine.

Small Sedan Segment:

- Sales Volume of Small Sedan segment in 2008 is 6,600 units.

- Main player are Toyota Altis, Honda Civic, Mitsubishi Lancer.

- Most of player in this segment use 1.8 and 2.0 liter engine.

Medium Sedan Segment:

- Sales Volume of Medium Sedan segment in 2008 is 5,300 units.

- Main player are Toyota Camry 2.4, Honda Accord 2.4, Nissan Teana.

- Most of player in this segment use 2.4 liter engine.

Related articles:

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

admin Sedan Segment Passenger Car, Sedan Market Leader, Sedan Segment

Category and Description of Sedan – Part 2

By Ali Budiman

Mercedes Benz CL-500 - Premium Sedan

Refer to Indonesia auto market, that Sedan segment is only contributing 6% to total industry volume. And the highest volume in sedan segment is lowest/mini and small sedan such as: Toyota Vios, Honda City, Suzuki Baleno, Toyota Corolla Altis, and Honda Civic.

Herewith Category and Description of Sedan Segment:

High Sedan Segment:

- Sales Volume of High Sedan segment in 2008 is 700 units.

- Main player are Toyota Camry 3.5, Honda Accord 3.5, BMW Series5.

- Most of player in this segment use 3.5 liter engine.

Luxury Sedan Segment:

- Sales Volume of Luxury Sedan segment in 2008 is 300 units.

- Main player are Mercedes Benz E Class.

Premium Sedan Segment:

- Sales Volume of Premium Sedan segment in 2008 is 700 units.

- Main player are Mercedes S Class, Lexus, BMW Series7.

- Most of player in this segment use 3.0 liter engine and above.

Coupe/Sport Sedan Segment:

Taxi Sedan Segment:

Related articles:

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

admin Sedan Segment Accord, Altis, BMW, Camry, Civic, Corolla, Coupe Sedan, Ford Focus, High Sedan, Honda, Lexus, Low Sedan, Luxury Sedan, Mazda, Medium Sedan, Mercedes-Benz, Mini Sedan, Mitsubishi Lancer, Passenger Car, Premium Sedan, Sedan, Sport Sedan, Toyota, Vios

Indonesia Auto Market Segmentation

By Ali Budiman

Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

Commercial Car

Related articles:

1. Indonesia Auto Market is unique!

2. Indonesia Car Sales 2008 dominated by MPV

3. MPV Segment

4. Sedan Segment

5. City Car Segment

6. SUV Segment

7. Commercial Car Segment

admin Indonesia Automotive Industry Auto Market, Bus, Car Sales, City Car, Commercial Car, Double Cabin, MPV, Passenger Car, Pick Up, Sedan, SUV, Truck

Top Rated Auto Finance | Leasing Company

By Ali Budiman

Toyota Sales Person explain car loan simulation to customer

Herewith is TOP RATED AUTO FINANCE | LEASING COMPANY arranged by Alphabet.

ASTRA AUTO FINANCE | Jl. TB Simatupang No. 90 Tanjung Barat, Jagakarsa, Jakarta Selatan – 12530 | Phone: +62 21 7885 9000 | www.autocybercenter.com

ADIRA DINAMIKA MULTIFINANCE | Gedung Adira Lt. 10 – 12 Jl. Menteng Raya No. 21, Jakarta – 10340 | Phone:  +62 21 391 8686 | www.adira.co.id

ANDALAN FINANCE INDONESIA| Cawang Comercial Estate Jl. M.T Haryono Kav. 9, Jakarta – 13630 | Phone: +62 21 801 0079 | www.andalanfinance.com

ASTRIDO PACIFIC FINANCE | Toyota Building, 3rd Floor Jl. Balikpapan Raya No. 7, Jakarta – 10160 | Phone: +62 21 231 2220, 231 2221 | www.astrido-finance.co.id

BCA FINANCE | Wisma Milenia 1st Floor Jl. M.T. Haryono Kav 16 | Jakarta – 12810 | Phone: +62 21 831 0222 | www.bcafinance.co.id

BNI MULTIFINANCE | Atrium Setiabudi Building, Lantai 8 Jl. HR. Rasuna Said Kav. 62, Jakarta – 10220 | Phone: +62 21 521 0308 | www.bnimultifinance.com

DIPO STAR FINANCE | Wisma Sejahtera, 5th Floor, Suite 501 Jl. Letjend. S. Parman Kav. 75 Slipi, Jakarta – 11410 | Phone: +62 21 548 2335, 532 2505 | www.dipostar.com

INDOMOBIL FINANCE INDONESIA | Wisma Indomobil, 11th Floor Jl. MT. Haryono Kav. 8, Jakarta – 13330 | Phone: +62 21 856 4846, 850 8230 | www.indomobilfinance.com

KENCANA INTERNUSA ARTHA FINANCE (KITA FINANCE) | Gedung KITA Finance Jl. RS. Fatmawati No. 16, Jakarta – 12420 | Phone: +62 21 7590 8899 | www.kitafinance.com

MANDIRI TUNAS FINANCE | Jl. Raya Pasar Minggu No. 7 Gedung Tunas Toyota Lt. 2, Jakarta – 12740 | Phone: +62 21 794 4788, 345 2751, 345 2752 | www.tunasgroup.com

ORIX INDONESIA FINANCE | Wisma Kyoei Prince, 24th Floor Jl. Jend. Sudirman Kav. 3-4, Jakarta – 10220 Phone: +62 21 572 3041 | www.orix.co.id

OTO MULTIARTHA | Gedung Summitmas II, Lantai 18 Jl. Jend. Sudirman Kav.61-62, Jakarta – 12190 | Phone: +62 21 522 6410 | www.oto.co.id

SWADHARMA INDOTAMA FINANCE | Wisma Indomobil I Lt. 10 Jl. MT. Haryono Kav. 8, Jakarta – 13330 | Phone: +62 21 857 9095 | www.ptsif.com

TOYOTA ASTRA FINANCIAL SERVICES | Mega Plaza Building Lt. 8Jl. HR. Rasuna Said Kav. C-3, Jakarta – 12920 | Phone: +62 21 5789 8999 | www.tafinance.com

TIGABERLIAN AUTO FINANCE | KTB Annex Building, 5th Floor Jl. Jend. A. Yani Proyek Pulomas, Jakarta – 13210 | Phone: +62 21 471 1085 | www.tigaberlian.com

U FINANCE INDONESIA | ANZ Tower Lt. 20 & 21 Jl. Jend. Sudirman Kav. 33A, Jakarta – 10220 | Phone: +62 21 571 1109 | www.ufinance.co.id

These directory excluding conventional/syariah banking such as (Bank Mega, Bank Permata, Bank Panin, Bank CIMB Niaga, Bank Mandiri, etc).

admin Car Loan, Indonesia Cars News Auto Finance, Car Loan, Leasing Company

Why Indonesia Auto Market dominated by MPV?

By Ali Budiman

Toyota Avanza Display at Auto2000 Showroom

Indonesia auto market has unique characteristic. If Thailand auto market is dominated by Pick Up/Double Cabin (Mitsubishi L200, Ford Ranger, Toyota HiLux) and Malaysia auto market is dominated by Sedan (Proton Saga, Toyota Vios, Honda City), thus Indonesia auto market is dominated by MPV, such as: Toyota Avanza.

Why Indonesia Auto Market dominated by MPV?

Refer to various literatures about Indonesia auto market, we can summarize that why Indonesian people buy Multi Purpose Vehicle (MPV) are “They need a car to bring or carry on all family members/friends.” Dad & Mom, Children, GrandPa & GrandMa, Uncle & Aunty, even the nanny.

During weekdays, most of Indonesian people use they own cars for: commute to workplace, transporting children to school, and business purpose. During weekend, they use the cars for one day trip for leisure (with family/ friends); shopping with family, hang out with friends, going out for hobbies and traveling with family/ friends.

For instance, most of Jakarta people go to Bandung (about 200 km) almost every weekend to hunting clothes in “Factory Outlet” or foods in various nice places in Bandung.

Refer to these purposes, so a car must be low fuel consumption but powerful and easy to ascend in height. And since MPV is used for family trip during weekend for long distance travel, service network availability becomes a concern especially outside Jakarta City. And the one important thing is spare part. Spare part must be easily available in part business center like such as: Asem Reges market, Kemayoran area, Atrium Senen market, etc.

Why MPV segment dominated by Japanese Brand?

Yes, Indonesia auto market has unique characteristic. In the mind of Indonesian people, each brand has certain perceptions, associate to quality. Toyota, Suzuki, Honda, Daihatsu, Nissan, Mitsubishi as Japanese brand: highest perceived quality, affordable price and good resale value. While European brand; BMW, Mercedes-Benz, Volvo, Peugeot perceived expensive, high maintenance, and low resale value. And Korean brand; Hyundai, Kia has perception as low resale value.

These perceptions makes Japanese brand dominates Indonesia auto market, included MPV segment. Toyota Avanza, Daihatsu Xenia, Toyota Kijang Innova, Nissan Grand Livina, Suzuki APV, control almost 100% MPV market share.

Related articles :

1. MPV models makes up 38% of Indonesia Car Sales in 2008.

2. Toyota Avanza, Indonesia Top Selling Cars.

3. New MPV in 2009.

4. Indonesia Cars Sales 2009 still hopeful.

admin Indonesia Automotive Industry, Indonesia Cars News BMW, Cars, Cars Maker, Daihatsu, European brand, Honda, Hyundai, Indonesia, Japanese Brand, Kia, Korean Brand, Malaysia, Mercedes-Benz, Mitsubishi, MPV, Nissan, Peugeot, Suzuki, Thailand, Toyota, Volvo