Daihatsu Sirion targeted 1000 units sold in 2010

By Ali Budiman

Sole Distributor of Daihatsu cars in Indonesia, PT. Astra Daihatsu Motor increases the target of Sirion to 1,000 unit’s sales in year 2010. Until the end of November, retail sales of Sirion reached 635 units, while the target until the end of December 2009 is 700 units. This means that sales targets Daihatsu Sirion in the next year rose by about 40%.

Daihatsu Sirion | Sporty Hatchback

In class of Medium City Car, Sirion have to fight with market leaders such as the Toyota New Yaris, Honda All New Jazz, Suzuki Swift, and the Nissan Livina XR. In addition, competition in hatchback market is getting tighter and higher in the presence of Hyundai i20, New Chevrolet Aveo, and the Mazda2 has just launched in last November.

Sirion is produced in a Daihatsu factory in Malaysia (Perodua) is aimed at young people and young women Read more…

admin City Car Segment Accessories for Car, Cars Sales, City Car, Daihatsu, Daihatsu car, Daihatsu Sirion, Hatchback

FMI has started countdown to launch 2010-New Ford Fiesta

By Ali Budiman

Sole distributor of Ford cars in Indonesia, PT. FMI (PT. Ford Motor Indonesia) conducted the event of “Fiesta Media Kick Off” by Friday (Dec 11, ’09) at FX Senayan Jakarta. In this event FMI state they plan to release 2010-New Ford Fiesta on beginning July 2010. With the present of new car, Ford hope to gained sales volume and market share in national auto market.

Fiesta Media Kick Off

Ford Fiesta that marketed to Indonesia auto market has produced at Auto Alliance Thailand factory that also produced Mazda2. Read more…

admin City Car Segment, Launching New Car City Car, Ford cars, Ford Fiesta, Hatchback, national auto, New Car

By “Zoom-Zoom” spirit Mazda2 ready to launch on 25th November

By Ali Budiman

Mazda2 | Sporty and Modern Hatchback

By “Zoom-Zoom” spirit Mazda2 ready to launch on 25th November 2009 and will further enliven the national auto market, especially in Medium City Car segment. Mazda2 is newest city car from Japanese manufacturer that importer by PT. Mazda Motor Indonesia from Thailand factory.

Medium City Car segment that playing only by Toyota New Yaris, All New Honda Jazz, Suzuki Swift, Nissan Livina XR and Hyundai i20 will more attractive and competitive because of Mazda2 present since this new car will offer alternative choice to consumer. And will more crowd if the similar model of Mazda2 that Ford Fiesta will launch by next year. Read more…

admin City Car Segment, Indonesia Cars News City Car, Mazda car, New Car

Suzuki New Karimun Estillo officially launched by October 23, 2009

By Ali Budiman

Suzuki New Karimun Estillo

By Friday afternoon, October 23rd, 2009 and placed at Cilandak Town Square, South Jakarta, PT, Suzuki Indomobil Motor has officially launched New Karimun Estillo. Cilandak Town Square, the famous gathering place for Jakarta young people deliberately chosen as the launch of Suzuki New Karimun Estillo that is reserved for the sporty young, chic, and stylish. Read more…

admin Indonesia Cars News car launch, City Car, Suzuki Car

Main Players of City Car

By Ali Budiman

Honda All New Jazz - Top Selling City Car

Since year 2004, city car market straight grow up. Even in year 2008, city car book 65,000 units’ sales. Traffic jam and urban lifestyle is main reason why Indonesian people buying city car, mainly in big city like Jakarta, Bandung, Surabaya, and Medan.

Herewith Category and Description of City Car Segment:

Low City Car Segment:

- Sales Volume in 2008 is 7000 units.

- Main player are Suzuki Karimun Estillo, Kia Picanto, Proton Savvy

- Most of player in this segment use 1.1 liter engine.

Medium City Car Segment:

- Sales Volume in 2008 is 55,000 units.

- Main player are Honda Jazz, Toyota Yaris, Suzuki Swift.

High City Car Segment:

- Main player are Peugeot 207, BMW 120i, Mazda3 Hatchback, Mercedes Benz A Class, Mercedes Smart, Nissan Latio.

Related articles:

1. Indonesia Auto Market Segmentation

2. All about City Car

3. Price List of New Vehicle

4. Car Makers Directory

admin City Car Segment City Car, City Car Market Leader, City Car Market Segment

Indonesia Auto Market Segmentation

By Ali Budiman

Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

Commercial Car

Related articles:

1. Indonesia Auto Market is unique!

2. Indonesia Car Sales 2008 dominated by MPV

3. MPV Segment

4. Sedan Segment

5. City Car Segment

6. SUV Segment

7. Commercial Car Segment

admin Indonesia Automotive Industry Auto Market, Bus, Car Sales, City Car, Commercial Car, Double Cabin, MPV, Passenger Car, Pick Up, Sedan, SUV, Truck

Kia Picanto sales 2008 grow 57% from sales 2007

By Ali Budiman

Kia Picanto in Indonesia International Motor Show

Kia Picanto sales 2008 in Indonesia increased 57% to 1,901 units in the January – December 2008 period compared to the same period in 2007 when sales stood at 1,210 units. With the sales achievement, Kia Picanto controlled 27% of Low City Car segment. The players of low city car segment are Suzuki Karimun Estillo, Kia Picanto, Chery QQ, Proton Savvy, and Hyundai Atoz.

Kia Cars Sales in Indonesia by year 2008 reached 3,880 units, and 49% of it is Kia Picanto, with 1,901 units. Total Kia Picanto cars sales since launch up to December 2008 are 9,199 units, and details as below:

Kia Picanto firstly introduced to Indonesia auto market by April 2004, as Kia Visto replacement model. Despite Kia is one of Korea Cars Maker, actually Picanto is France word; “piquant” mean hot, and “canto” mean dynamic music. Picanto is present “Cosmo Style” or “Urban Lifestyle”. Picanto is a city car, simple, practice, dynamic, suitable for urban lifestyle. Targeted market for Kia Picanto is youth, 20 ~ 30 years’ old, and urban people.

Kia Picanto to use 1.1 liter engine, Multi Point Injection to get high efficiency engine. Powerful but low fuel consumption. Kia Picanto claim 1 liter fuel for 23 km distance, in certain condition. As a city car, Kia Picanto passenger room is compact and spacious. Kia Picanto has ability to accommodate five passengers with 170 cm height. Even if you want to get more luggage space, the second seat can folding and luggage room will increase up to 60% from total passenger space.

With a sporty & aggressive exterior, sporty and ergonomic interior, comfort suspension with McPherson Strut & stabilizer, Kia Picanto offers comfort driving experience. Kia Picanto is available in 6 variants with the price range are from Rp. 113,000,000.- to  Rp. 141,000,000.-

admin City Car Segment, Indonesia Cars News Cars, Cars Sales, City Car, Kia Picanto, Korea Cars Maker, Korean Brand

Livina : Three musketeers from Nissan

By Ali Budiman

Nissan Grand Livina in Indonesia International Motor Show 2007

The three of Livina (Grand Livina, Livina XR, Livina X-Gear) contributes almost 80% (25,2207units) to total Nissan cars sales in period January ~ December 2008. In this period, Nissan has been sold 31,881 units and controlled 5.2 percent of the Indonesia auto market and ranked sixth in the car market in Indonesia after Toyota (34.8 percent), Mitsubishi (14.4 percent), Daihatsu (12.8 percent), Suzuki (12 percent) and Honda (8.6%).

PT Nissan Motor Indonesia (NMI), the sole agent for Nissan in Indonesia, said that sales of Nissan cars in 2008 increased by 12,851 units or 68% from the figure in 2007. Nissan cars sales in 2007 reached 19,030 units and controlled 4.4% from 434,313 units total industry volume.

The high sales achievement of Nissan cars inseparable from three of Livina. Nissan Grand Livina firstly introduced by April 5, 2007 and sales until December 2007 reached 13,606 units. Its make Nissan cars sales in 2007 jump from sales in 2006 reached 4,006 units with only 1.3% market share from 318,925 units total industry volume 2006.

In December 2007, Nissan launched Nissan Livina XR (5 seater) which use same platform with Grand Livina. PT. NMI reverts to launch new Livina variant, Nissan Livina X-Gear by April 2008. The three of Nissan Livina (Grand Livina, Livina XR, Livina X-Gear) offer to Indonesia auto market so that customer can chose which one match they expectations and need.

For price inquiry and details specification please contact your dealer.

admin City Car Segment, Indonesia Cars News, MPV Segment, SUV Segment City Car, MPV, Nissan, Nissan Grand Livina, SUV

Honda Jazz makes up 47% of Honda Cars Sales 2008

By Ali Budiman

Honda Cars Sales 2008

Honda Cars Sales 2008 in Indonesia reached 52,500 units or 8.6% market share. Its makes Honda on rank 5 in Indonesia Cars Sales by Brand, follow to Toyota, Mitsubishi, Daihatsu and Suzuki. And 47.6% of Honda Cars Sales is Honda Jazz, with 24,969 units.

Honda Jazz firstly introduced by PT. Honda Prospect Motor in February 19, 2004. The presences of Honda Jazz already stimulate sales volume of Medium City Car market segment. Here to fore Honda Jazz still as a market leader in Medium City Car segment.

Up to year 2008 Honda Jazz has been sold total 114,692 units. Honda Jazz sold 24,844 units in year 2004, 32,241 units (2005), 18,581 units (2006), 14,057 units (2007), and has been sold 24,969 (2008).

With cute and attractive models, complete feature, proper marketing communication strategy, Honda Jazz successful marketed in Indonesia auto market. And to satisfy customer expectation about compact city car and efficient, Honda Jazz has been change various time, i.e. feature, specification, engine, interior and exterior. A latest model of Honda Jazz has been launch in Indonesia International Motor Show (IIMS) 2008, on July 2008 with a new name All New Honda Jazz.

All New Honda Jazz offers all advantageous, new engine 1.5L i-VTEC, low fuel consumption but more powerful, stylish and futuristic body designs. With safety braking system ABS, EBD, and BA, 3 point ELR safety belt with load limiter, and equipped Dual SRS Airbags, Keyless entry system, Immobilizer Anti-Theft system with security alarm. The targeting market for All New Honda Jazz is urban-metropolis, young, woman, and student.

Despite All New Honda Jazz offers more expensive price than competitors, All New Honda Jazz still reached high sales volume. In year 2008, All New Honda Jazz successes to defend 45% market share in Medium City Car segment.

As well as All New Honda Jazz, Honda All New CRV become to the second biggest contributors and reached 17,800 units sales volume or 34% of Honda Cars Sales 2008. Sales volume 2008 of Honda All New CRV is growth 13% from sales volume 2007 has been sold 15,750 units.

In the meantime, high sales volume of both these models, Jazz and CRV, it makes both models success on Top 10 Indonesia Best Selling Cars 2008. It is fantastic sales volume.

admin City Car Segment, Indonesia Cars News Cars, Cars Sales, City Car, Honda, Honda CRV, Honda Jazz, Sales Volume 2008, SUV, Top Selling Cars