Automotive Market Segmentation
May 15th, 2009
Indonesia Auto Market Segmentation
By Ali Budiman
Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.
Cars Sales by Segment
Herewith Indonesia Auto Market Segmentation:
Passenger Car
| SEDAN
|
Mini/Low | Vios, City, Avega | |
| Small | Altis, Civic | ||
| Medium | Camry, Accord | ||
| High | BMW 3 Series | ||
| Luxury | Mercedes Benz E Class | ||
| Premium | Mercedes Benz S Class | ||
| Coupe/Sport | Mercedes Benz C Class | ||
| Taxi | Limo, Wira, Sunny, Accent | ||
| NON SEDAN 4×2
|
City Car
|
Low | Karimun, Picanto, Savvy |
| Medium | Jazz, Yaris, Swift | ||
| High | Mercedes Benz A Class | ||
| MPV
|
Low | Avanza, Xenia | |
| Medium | Kijang, Grand Livina | ||
| High | Grandis, Serena | ||
| Premium | Alphard, Caravelle | ||
| SUV 4×2
|
Low | Katana | |
| Medium | Rush, Terios | ||
| High | CRV, X-Trail, Fortuner | ||
| NON SEDAN 4×4
|
SUV 4×4
|
Medium | Escape, Everest |
| High | Landrover | ||
| Premium | Rangerover, VW Toureg | ||
| Double Cabin | L200 Strada Triton | ||
Commercial Car
| PICK UP
|
Low | GranMax, Carry, T120SS |
| Medium 4×2 | L300 | |
| Medium 4×4 | L200, Ranger | |
| BUS
|
Front Engine | Hino |
| Rear Engine | Mercedes Benz Bus | |
| LIGHT TRUCK | 4 Wheel | Mitsubishi FE |
| 6 Wheel | Hino Dutro | |
| MEDIUM TRUCK
|
4X2 | Mitsubishi Fuso |
| 6X2 | ||
| 6X4 | ||
| HEAVY TRUCK | 6X4 |
Related articles:
1. Indonesia Auto Market is unique!
2. Indonesia Car Sales 2008 dominated by MPV
3. MPV Segment
6. SUV Segment
