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Daihatsu Raise Vehicle Production to 280,000 Units

May 28th, 2010

Daihatsu Raise Vehicle Production to 280,000 Units in year 2010

Daihatsu Xenia

Daihatsu Xenia

Despite Indonesia government plan to raise vehicle taxes and vehicle registration fees, PT. Astra International is not going to cut its vehicle sales target. After the general meeting of shareholders at the Four Seasons Hotel, Jakarta, on Wednesday, May 26, 2010, President Director of Astra International, Mr. Prijono Sugiarto Astra said will first look and hope there are still those who make sure that vehicle taxes increase is not necessary to implement. This year, Astra – automotive division will increase vehicle production capacity. PT. Astra Daihatsu Motor, one of automotive division, will increase vehicle production capacity of 211,000 units to 280,000 units per year. Meanwhile, the expansion of the car plant began to be done early next year 2011.

President Director of PT. Toyota Astra Motor, Jhonny Dharmawan said that national cars sales during April reached 60,000 units. While, Astra groups has managed 55 percent of total cars sales in April. The cars sales of Toyota, Daihatsu, Isuzu, Nissan Diesel and Peugeot that distributed by Astra International books 36,090 units in April 2010. The total national cars sales from January to April rose to 232 thousand units. If the vehicle taxes increase and the crisis of Greece did not affect to Indonesia economic so Astra groups optimistic national cars sales could reach 660 thousand units until the end of year. It should be no obstacle that can exceed 2008 sales of 609 thousand units. Read more…

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Daihatsu Sirion targeted 1000 units

December 14th, 2009

Daihatsu Sirion targeted 1000 units sold in 2010

By Ali Budiman

Sole Distributor of Daihatsu cars in Indonesia, PT. Astra Daihatsu Motor increases the target of Sirion to 1,000 unit’s sales in year 2010. Until the end of November, retail sales of Sirion reached 635 units, while the target until the end of December 2009 is 700 units. This means that sales targets Daihatsu Sirion in the next year rose by about 40%.

Daihatsu Sirion | Sporty Hatchback

Daihatsu Sirion | Sporty Hatchback

In class of Medium City Car, Sirion have to fight with market leaders such as the Toyota New Yaris, Honda All New Jazz, Suzuki Swift, and the Nissan Livina XR. In addition, competition in hatchback market is getting tighter and higher in the presence of Hyundai i20, New Chevrolet Aveo, and the Mazda2 has just launched in last November.

Sirion is produced in a Daihatsu factory in Malaysia (Perodua) is aimed at young people and young women Read more…

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Indonesia Auto Market is unique!

May 13th, 2009

Why Indonesia Auto Market dominated by MPV?

By Ali Budiman


Toyota Avanza - Auto2000

Toyota Avanza Display at Auto2000 Showroom

Indonesia auto market has unique characteristic. If Thailand auto market is dominated by Pick Up/Double Cabin (Mitsubishi L200, Ford Ranger, Toyota HiLux) and Malaysia auto market is dominated by Sedan (Proton Saga, Toyota Vios, Honda City), thus Indonesia auto market is dominated by MPV, such as: Toyota Avanza.

Why Indonesia Auto Market dominated by MPV?

Refer to various literatures about Indonesia auto market, we can summarize that why Indonesian people buy Multi Purpose Vehicle (MPV) are “They need a car to bring or carry on all family members/friends.” Dad & Mom, Children, GrandPa & GrandMa, Uncle & Aunty, even the nanny.

During weekdays, most of Indonesian people use they own cars for: commute to workplace, transporting children to school, and business purpose. During weekend, they use the cars for one day trip for leisure (with family/ friends); shopping with family, hang out with friends, going out for hobbies and traveling with family/ friends.

For instance, most of Jakarta people go to Bandung (about 200 km) almost every weekend to hunting clothes in “Factory Outlet” or foods in various nice places in Bandung.

Refer to these purposes, so a car must be low fuel consumption but powerful and easy to ascend in height. And since MPV is used for family trip during weekend for long distance travel, service network availability becomes a concern especially outside Jakarta City. And the one important thing is spare part. Spare part must be easily available in part business center like such as: Asem Reges market, Kemayoran area, Atrium Senen market, etc.

Why MPV segment dominated by Japanese Brand?

Yes, Indonesia auto market has unique characteristic. In the mind of Indonesian people, each brand has certain perceptions, associate to quality. Toyota, Suzuki, Honda, Daihatsu, Nissan, Mitsubishi as Japanese brand: highest perceived quality, affordable price and good resale value. While European brand; BMW, Mercedes-Benz, Volvo, Peugeot perceived expensive, high maintenance, and low resale value. And Korean brand; Hyundai, Kia has perception as low resale value.

These perceptions makes Japanese brand dominates Indonesia auto market, included MPV segment. Toyota Avanza, Daihatsu Xenia, Toyota Kijang Innova, Nissan Grand Livina, Suzuki APV, control almost 100% MPV market share.

Related articles :

1. MPV models makes up 38% of Indonesia Car Sales in 2008.

2. Toyota Avanza, Indonesia Top Selling Cars.

3. New MPV in 2009.

4. Indonesia Cars Sales 2009 still hopeful.

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