Indonesia International Motor Show (IIMS) 2009, the Show Must Go On

By Ali Budiman

Toyota Brand Ambassador in IIMS

Despite the fact that the 17^th Indonesia International Motor Show (IIMS) 2009 will be held in 2 months time, numerous sole distributors have pulled their applications back. Thus organizers are considering alternatives in an attempt to gain the interest of its applicants.

From the information that was gathered by author, only 12 members of GAIKINDO; Toyota, Honda, Isuzu, Daihatsu, Nissan Diesel, Proton, Hino, Hyundai, VW, Audi, Mitsubishi, Foton group Modern and Jaguar; have confirmed that they will be attending the IIMS 2009.

Other brands, however, have confirmed that they will not be attending the IIMS, such as Mercedes-Benz, BMW, Renault, Peugoet, Chevrolet and Volvo will not be attending as well.  Even Suzuki, who is a fan of exhibitions, will leave out this annual motor show.

Most of sole distributors decide to pull back since they must to focus more on sales and tough that brand imaging activities such as exhibitions should be less in frequency. And the other reason is, without doubt, the change of location from the usual venue Jakarta Convention Centre (JCC) to Jakarta International Expo Center (JIEC) in Kemayoran.

The event organizers have suggested numerous alternatives to attract participants. Before the show, event organizers give more than 10,000 free tickets to public by road show in some public area/shopping center.

And as usual, together with 17^th IIMS 2009, GAIKINDO will also hold the 4^th Indonesia International Automotive Conference. The conference is an arena for the national automobile industry to make international exposure.

People will acknowledge what achievements and latest technology that national automobile has made so far. Through this agenda, Indonesia automotive industry can tell the world that the global financial crisis will never bring them to an end.

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Indonesia Cars Sales 2009 still hopeful

By Ali Budiman

Cars exhibition (Sales promotion) to boost cars sales volume

Global financial and economic crisis is still looming, but domestic auto market still to give hope. After a series of downturn since late 2008, sales picked up in February 2009, and persistent about 34,000 units/month sales till April 2009. Total domestic cars sale in January up to April 2009 period was 134,851 units, decreased -28% from 187,210 units in same period last year.

Five Japanese brands took the lead during the 2009’s sales, namely Toyota, Daihatsu, Mitsubishi, Suzuki, and Honda. Toyota grabbed 35.4% of total domestic sales with 47,797 units. This means -24% decreases compared to 62,948 units in the same period of 2008. In April 2009 alone Toyota booked 12,105 units of sales, decreasing -32% compared to that 17,890 units in April 2008.

Meanwhile, Daihatsu made impression sales and overtook Mitsubishi in second place in domestic market. Daihatsu cars sales in January up to April 2009 reached 23,970 units and seized 17.8% market share. This means increased 9% compared to that 22,009 units in Jan – April 2008 period.

Mitsubishi came third and sell 18,169 units and controlled 13.5% market share. Suzuki came in the fourth place with total sales 13,426 units in Jan – April 2009, grabbing 10% of the domestic market. And Honda followed suit in the fifth place with total sale of 9,803 units and controlled 7.3% market share.

Listed below is the TOP 20 BRAND in 2009, January to April period:

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Most of New Models in 2009 are MPV

By Ali Budiman

Regarding with the fact that Indonesia auto market is characteristically dominated by MPV models, whereas Thailand is by double cabin (Pick Up/SUV) and Malaysia by sedan, most of the new models in 2009 are Multi Purpose Vehicle (MPV).

Suzuki APV Luxury - New MPV

PT. Astra Daihatsu Motors, distributors of Daihatsu cars in Indonesia, for example has just introduced Daihatsu Luxio, a low MPV model with price range are from Rp. 136,000,000.- to Rp. 165,000,000.-. Meanwhile, PT. Indomobil Suzuki International, distributors of Suzuki cars, is boating Suzuki APV Luxury, a most luxurious variants of APV.

Distributors of Honda cars in Indonesia, PT. Honda Prospect Motor, whose MPV has long been absent from domestic auto market, is now preparing Honda Freed, a new model that automotive reviewers see as the successor of Honda Stream. Honda Freed already introduced to the media in March 2009 and plan to launch by June 2009. Honda Freed use 1.5-litre engine, electric door, same platform with Honda Jazz, and price estimate about Rp. 240 million.

PT. Proton Edar Indonesia, distributors of Proton, cars maker from Malaysia, is now planning to introduce Proton Exora to Indonesia auto market. Exora has just launch in Malaysia domestic market by April 2009, and plan to launch in Indonesia by June 2009. With full completed feature and affordable price, Proton Exora hope can take a few market shares in MPV segment.

In Malaysia domestic market, Exora available in 2 variants, both of automatic transmission with selling price MYR 70,000.- and MYR 76,000.-. (Rp. 210,000,000 and Rp. 230,000,000).

Last but not the least, Volkswagen, Germany cars maker, through PT. Garuda Mataram Motors, distributors in Indonesia, plan to launch new MPV, Volkswagen Touran with 1.4litre engine equipped twin turbo. Its make MPV segment have more players. Surely the most beneficial party in these launching plans is the Indonesian public.  As there are more options thus able to compare the most specifications, features and the most suitable price.

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