Who is the market leader in the segment 4X4 trucks?
Mitsubishi Strada Triton, the market leader of 4X4 trucks
By Ali Budiman
Despite 4X4 trucks market decreased to 18% of sales in 2008 which amounted to 13,900 units, market demand for this vehicle model remains high. In the last year 2009, sales of car types 4×4 trucks / pick up, either single or double cabin reached 11,451 units or contributes 2.3% of the national auto sales. Although the international auto market, 4X4 pick up types are included in the commercial vehicle category, not the case in Indonesia.
Consumer car in Indonesia is unique, kind of 4X4 trucks – double cabs are more widely used for the purposes of on-road, such as shopping, escorting school children, or attend a party. So some kind of car maker to enter 4X4 double cabs this truck to passenger car segment. In national auto market, 4X4 trucks double cabs are not only used for off-road purposes such as in mines or plantations alone, so dressed in a variety of accessories and appear more tough, luxurious and elegant.
Mitsubishi Strada Triton | 4X4 pick up
And to satisfy consumer desires that 4X4 pick up double cabs are not only suitable for off-road but can be used also for on-road, Mitsubishi offers its flagship double cabs Strada Triton is in various types. Mitsubishi Strada Triton had just experienced facelift in December 2009 is available in 6 types and sold at a price range 245 million to 355 million rupiah. The model offered is available from the standard type with a single cabin to type double cabin with full options (deluxe). In addition, of course, because Strada Triton is known to have a tough engine, durable, and easy to maintain, it seems to offer much of this variant makes Indonesia consumers like Mitsubishi Strada Triton. Read more…
