Honda Launches Radio Play Program: 3 Cinta
Honda All New Jazz
Sole distributor of Honda cars in Indonesia, PT. Honda Prospect Motor launch new marketing campaign for young people. This young market is a target market of All New Honda Jazz hatchback. In this campaign event, Honda Indonesia cooperate with Prambors Radio network which is a leading youth radio network in Indonesia and supported also by the magazine Aneka Yess. Starting from May 24, 2010, all of the Prambors radio networks in eight biggest cities in Indonesia will play a radio play titled “3 Cinta” (Three Love). With this marketing campaign, Honda expects to increase the brand image of Honda Jazz as a trendsetter amongst young markets.
The radio play that made by PT. Honda Prospect Motor has story about love journey of young people in big city. Those radio plays has nice packaging and entertain everyone. These radios play “Love 3″ presenting all personnel of Jazz Star 2: Vano, Randy, Fajar, Gaby, Sarah and Fiona, as the actress with Each Personalities on their characters and they want have.
President Director of PT. Honda Prospect Motor, Yukhiro Aoshima-san said as the car makers of Honda Jazz very liked by young people, Honda always concerned the lifestyle trends in young people live nowadays. Radio play “3 Cinta” is a new marketing campaign to remain close to young people as a market targeted. Read more…
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It’s time to Buy a Car >> Car Dealers do Discount Wars
Bonus accessories for cars | Nissan Livina X-Gear
The high whole sales in March 2010 compared to retail sales caused overstocking car dealers. Consequently, although the market remains excited, the distributor with its car dealers began to tempt consumers with discounts and accessories for cars bonus. In addition, compensation was given for increasing the value of the rupiah against the American dollar.
Almost all car makers in Indonesia believe that car discount to be the best alternative rather than have to cutting price of the car. The reason is, cutting price will trigger a depreciation of the resale value of car is thus harming the consumers who bought the previous price.
According to 1st Quarter of 2010 Indonesia Cars Sales received from members of GAIKINDO that wholesales reached 173,700 units while retailsales books 165,800 units. The difference between wholesales and retailsales is 7,900 units.
To gather information, Indonesia-cars.com asking some car dealers of various car brand. It appeared in the national car market is currently going discount wars, Read more…
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Toyota Yaris iSensation offer Apple Gadget
Toyota Yaris iSensation
Now, it’s time to buy a new car. And if you’re looking for a hatchback car, sold distributor of Toyota cars are doing a sales promotion attractive. Read more…
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