Honda Launches Radio Play Program: 3 Cinta

Honda All New Jazz

Sole distributor of Honda cars in Indonesia, PT. Honda Prospect Motor launch new marketing campaign for young people. This young market is a target market of All New Honda Jazz hatchback. In this campaign event, Honda Indonesia cooperate with Prambors Radio network which is a leading youth radio network in Indonesia and supported also by the magazine Aneka Yess. Starting from May 24, 2010, all of the Prambors radio networks in eight biggest cities in Indonesia will play a radio play titled “3 Cinta” (Three Love). With this marketing campaign, Honda expects to increase the brand image of Honda Jazz as a trendsetter amongst young markets.

The radio play that made by PT. Honda Prospect Motor has story about love journey of young people in big city. Those radio plays has nice packaging and entertain everyone. These radios play “Love 3″ presenting all personnel of Jazz Star 2: Vano, Randy, Fajar, Gaby, Sarah and Fiona, as the actress with Each Personalities on their characters and they want have.

President Director of PT. Honda Prospect Motor, Yukhiro Aoshima-san said as the car makers of Honda Jazz very liked by young people, Honda always concerned the lifestyle trends in young people live nowadays. Radio play “3 Cinta” is a new marketing campaign to remain close to young people as a market targeted. Read more…

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Honda Freed’s Sales Continue to Rise

Honda Freed

PT Honda Prospect Motor as sole distributor of Honda cars in Indonesia is now beginning to rely on the Honda Freed as one contributor to their sales. Since this family car launch in June 2009 until April 2010, the Honda Freed has reached sales of 16,495 units. This figure is 13,231 of them in the national car market and other units of 3,264 results exported to Thailand, Malaysia, Singapore and Brunei Darussalam.

Mr. Jonfis Fandy, Marketing & After Sales Service Director of PT. Honda Prospect Motor said Honda Freed into the phenomenon itself. Only this family car Freed model really new but consistent record sales of over 1000 units each month.

In the year 2010, sales of Honda Freed reached 4,331 units with a market share of 13% in the MPV segment. In April alone, wholesales of Honda Freed have books 1,080 units. Freed is also shown by the acceptance of the award as “Car of the Year 2010″ from OTOMOTIF magazine and “Debut Model of the Year” from Frost & Sullivan’s.

In total, Honda cars sales up in April 2010 have been recorded as many as 18,519 units with a 7.7% market share. Honda remains the largest contributor came from the famous hatchback All New Honda Jazz in the April and then sold as many as 2,008 units or an increase of 22% compared to the march 2010. In the SUV class, the New CR-V, recorded sales of 1,571 units, while new car, the All New Honda Odyssey which was launched in early May and has sold 25 units.

In the sedan segment, the three leading models of Honda reported total sales of 470 units. The figure consists of the All New Honda City as much as 255 units, the new Honda Civic of 80 units and the Honda Accord sold 135.

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-          Daihatsu Xenia, 2010 Best Passenger Cars

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March-2010, Honda Cars Sales books 5,179 units

Honda Freed, which is the best-selling family car from Honda continues to show high sales figures. Honda Freed has sold 1,234 units in Indonesia during the month of March 2010 or increases of 22.5% compared to the previous month’s sales were sold 1,007 units. Meanwhile, total Honda cars sales in March reached 5,179 units or an increase of 17% compared to the previous month which sold over 4,431 units.

Honda Freed | Best Family Car

Besides Honda Freed, which contributed 24%, the biggest contributor to sales of the Honda is currently the best selling hatchback, namely the All New Honda Jazz with sales of 1,649 units, an increase of 20% compared with February of 1,373 units sold. This makes the All New Honda Jazz is still the market leader in the medium city car or a hatchback segment. In this segment, Honda Jazz competing with the Toyota Yaris, Suzuki Swift, Nissan Livina XR, and the Mazda2. Read more…

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