Mercedes Benz Dominance in Premium Car Segment

The position of Mercedes Benz as a leader of premium cars in national car market has more stable. Closing months of March 2010, Mercedes-Benz Indonesia was successfully controlled retail sales of premium cars segment by 68 percent with 847 units sold, up 44 percent over the same period last year sold 590 units.

In the first quarter of year 2010, the luxury sedan of Mercedes C-Class led the mid segment of premium cars with sales of 303 units or over 69% market share. Meanwhile, in the high-class of luxury sedan, the New Mercedes E-Class are not unmoved by the sale of 402 units or controlling 88% market share. These sales of cars increase 106% from sales of 195 units, in the same period in last year. Read more…

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BMW cars sales in year 2009 has increase 24%

By Ali Budiman

BMW cars sales in Indonesia increased by 24% until the end of November 2009 and recorded a total of 811 unit wholesales. These sales have been over-year sales results in 2008, while still remaining one month in advance. This achievement is maintaining its position as a premium car with the fastest growth in Indonesia. In November alone, BMW Indonesia recorded sales of 133 units, increase 14% of 90 unit’s sales in previous month.

President Director of PT. BMW Indonesia, Mr. Ramesh Divyanathan said they are confident will be able to maintain growth rate until the end of 2009. He also said the appeal of the BMW brand and the models that they represent attractive very helpful to their business in Indonesia auto market.

BMW 7 Series | 750 Li | Car Picture

Read more…

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Category and Description of Sedan – Part 2

By Ali Budiman

Mercedes Benz CL-500 - Premium Sedan

Refer to Indonesia auto market, that Sedan segment is only contributing 6% to total industry volume. And the highest volume in sedan segment is lowest/mini and small sedan such as: Toyota Vios, Honda City, Suzuki Baleno, Toyota Corolla Altis, and Honda Civic.

Herewith Category and Description of Sedan Segment:

High Sedan Segment:

- Sales Volume of High Sedan segment in 2008 is 700 units.

- Main player are Toyota Camry 3.5, Honda Accord 3.5, BMW Series5.

- Most of player in this segment use 3.5 liter engine.

Luxury Sedan Segment:

- Sales Volume of Luxury Sedan segment in 2008 is 300 units.

- Main player are Mercedes Benz E Class.

Premium Sedan Segment:

- Sales Volume of Premium Sedan segment in 2008 is 700 units.

- Main player are Mercedes S Class, Lexus, BMW Series7.

- Most of player in this segment use 3.0 liter engine and above.

Coupe/Sport Sedan Segment:

Taxi Sedan Segment:

Related articles:

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

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