It’s Detail Specification of Mazda2 for Indonesia market

By Ali Budiman

Mazda2 hatchback is just release to national auto market. Through the Zoom-Zoom spirit, Mazda2 daring to dare market leader of medium city car segment such as: Toyota New Yaris, Honda All New Jazz, Suzuki Swift and Hyundai i20. The Trendsetter of City Car, Mazda2 tagline, this new car available in two variant with two option transmission. So far, the retail price has offered by PT. Mazda Motor Indonesia is more competitive than others since Mazda2 priced at Rp. 175 million to Rp. 200 million.

Mazda2 Interior Specification

Herewith the detail specification of Mazda2 Hatchback for Indonesia market: Read more…

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Category and Description of Sedan – Part 2

By Ali Budiman

Mercedes Benz CL-500 - Premium Sedan

Refer to Indonesia auto market, that Sedan segment is only contributing 6% to total industry volume. And the highest volume in sedan segment is lowest/mini and small sedan such as: Toyota Vios, Honda City, Suzuki Baleno, Toyota Corolla Altis, and Honda Civic.

Herewith Category and Description of Sedan Segment:

High Sedan Segment:

- Sales Volume of High Sedan segment in 2008 is 700 units.

- Main player are Toyota Camry 3.5, Honda Accord 3.5, BMW Series5.

- Most of player in this segment use 3.5 liter engine.

Luxury Sedan Segment:

- Sales Volume of Luxury Sedan segment in 2008 is 300 units.

- Main player are Mercedes Benz E Class.

Premium Sedan Segment:

- Sales Volume of Premium Sedan segment in 2008 is 700 units.

- Main player are Mercedes S Class, Lexus, BMW Series7.

- Most of player in this segment use 3.0 liter engine and above.

Coupe/Sport Sedan Segment:

Taxi Sedan Segment:

Related articles:

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

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Indonesia International Motor Show (IIMS) 2009, the Show Must Go On

By Ali Budiman

Toyota Brand Ambassador in IIMS

Despite the fact that the 17^th Indonesia International Motor Show (IIMS) 2009 will be held in 2 months time, numerous sole distributors have pulled their applications back. Thus organizers are considering alternatives in an attempt to gain the interest of its applicants.

From the information that was gathered by author, only 12 members of GAIKINDO; Toyota, Honda, Isuzu, Daihatsu, Nissan Diesel, Proton, Hino, Hyundai, VW, Audi, Mitsubishi, Foton group Modern and Jaguar; have confirmed that they will be attending the IIMS 2009.

Other brands, however, have confirmed that they will not be attending the IIMS, such as Mercedes-Benz, BMW, Renault, Peugoet, Chevrolet and Volvo will not be attending as well.  Even Suzuki, who is a fan of exhibitions, will leave out this annual motor show.

Most of sole distributors decide to pull back since they must to focus more on sales and tough that brand imaging activities such as exhibitions should be less in frequency. And the other reason is, without doubt, the change of location from the usual venue Jakarta Convention Centre (JCC) to Jakarta International Expo Center (JIEC) in Kemayoran.

The event organizers have suggested numerous alternatives to attract participants. Before the show, event organizers give more than 10,000 free tickets to public by road show in some public area/shopping center.

And as usual, together with 17^th IIMS 2009, GAIKINDO will also hold the 4^th Indonesia International Automotive Conference. The conference is an arena for the national automobile industry to make international exposure.

People will acknowledge what achievements and latest technology that national automobile has made so far. Through this agenda, Indonesia automotive industry can tell the world that the global financial crisis will never bring them to an end.

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