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Posts Tagged ‘Mini Sedan’

Mazda2 Sedan Launched

May 5th, 2010

Mazda2 Sedan Enliven the Mini-Sedan Market

PT. Mazda Motor Indonesia (MMI) launched Mazda2 Sedan today, Wednesday, May 5, 2010 at the Hotel Indonesia Kempinski, Jakarta. This new car was introduced to the national car market to strengthen and complement the current Mazda products already on the market. This mini sedan is a sedan version of Mazda2 hatchback that has already launched in November 2009. For the record, Mazda2 hatchbacks including one of best selling hatchback and until the end of April 2010 has sold more than 1800 units.

As same as hatchback version, Mazda2 sedan uses 1.5-liter engine MRZ 16 valve DOHC with Sequential Variable Timing technology and Electronic Control Throttle. Meanwhile, for safety, Mazda2 Sedan’s braking system was equipped with ABS and EBD. In addition, for the body structure are already using technology of Mazda Advanced Impact Distribution and Absorption to absorb collision energy and channeling it to the whole car body.

On the exterior, it was obvious that design of new car is similar to a sport sedan Mazda RX-8, curved line of the car body to look beautiful, sporty and bold. On the interior side, the dashboard design is rounded with silver accents is equipped with an audio system with Automatic Level Control that is able to adjust with the level of noise outside the cabin. Meanwhile, interior color of this sedan slightly brighter than the interior color of Mazda2 hatchback which appears more bright and elegant. Read more…

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Toyota Vios TRD Sportivo present

April 7th, 2010

Toyota Vios Facelift release TRD Sportivo version

By Ali Budiman

Finally, the Toyota Vios facelift launched in Jakarta by 6 April 2010. Located in Sampoerna Strategic Square, Sudirman – Jakarta, PT. Toyota Astra Motor, officially introduced the new car in the mini-sedan segment. With the same price, New Toyota Vios has a new look at the exterior and interior.

With competitive pricing, a new appearance this Toyota Vios facelift, Toyota hopes will be able to continue their dominance in the mini-sedan segment, and can continue to win the competition with their eternal enemy of the Honda City.

Toyota Vios TRD Sportivo

Toyota Vios TRD Sportivo

But the most interesting of the new car launch of the Toyota Vios facelift is the presence of TRD Sportivo version. Read more…

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Passenger Car | Sedan Segment – Part 2

May 16th, 2009

Category and Description of Sedan – Part 2

By Ali Budiman


Mercedes Benz CL-500 Premium Sedan

Mercedes Benz CL-500 - Premium Sedan

Refer to Indonesia auto market, that Sedan segment is only contributing 6% to total industry volume. And the highest volume in sedan segment is lowest/mini and small sedan such as: Toyota Vios, Honda City, Suzuki Baleno, Toyota Corolla Altis, and Honda Civic.

Herewith Category and Description of Sedan Segment:

High Sedan Segment:

- Sales Volume of High Sedan segment in 2008 is 700 units.

- Main player are Toyota Camry 3.5, Honda Accord 3.5, BMW Series5.

- Most of player in this segment use 3.5 liter engine.

Main Player

Engine

Price Range

Sales 2008

Toyota Camry

3.5 liter

IDR 625 Mills

465 units (66%)

Honda Accord

3.5 liter

IDR 705 Mills

91 units (13%)

BMW 523i

2.5 liter

IDR 769 Mills (Off)

152 units (21%)

Luxury Sedan Segment:

- Sales Volume of Luxury Sedan segment in 2008 is 300 units.

- Main player are Mercedes Benz E Class.

Main Player

Engine

Price Range

Sales 2008

Mercedes Benz E Class

3.0 liter

IDR 879 Mills (Off)

269 units

Premium Sedan Segment:

- Sales Volume of Premium Sedan segment in 2008 is 700 units.

- Main player are Mercedes S Class, Lexus, BMW Series7.

- Most of player in this segment use 3.0 liter engine and above.

Main Player

Engine

Price Range

Sales 2008

Mercedes Benz S Class

3.0 liter < n

IDR 1.000 Mills < n

373 units (53%)

Lexus

4.6 liter

IDR 1.000 Mills < n

116 units (16%)

BMW Series7

3.0 liter < n

IDR 1.000 Mills < n

17 units (2%)

Coupe/Sport Sedan Segment:

Main Player

Engine

Price Range

Sales 2008

BMW 325i Convertible

2.5 liter

IDR 1.085 Mills (Off)

8 units

Mercedes Benz SLK200K

1.8 liter

IDR 818 Mills (Off)

15 units

Taxi Sedan Segment:

Main Player

Engine

Sales 2008

Toyota Limo

1.5 liter

5,100 units (88%)

Kia Rio

1.5 liter

344 units (6%)

Proton Wira

1.5 liter

174 units (3%)

Nissan Sunny

1.6 liter

136 units (3%)

Related articles:

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

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