Daihatsu is ranked 2nd national auto market in 2009

by Ali Budiman

In the year 2009, PT. Astra Daihatsu Motor managed to rise to the 2 position of national auto market with retail sales of 75,169 units, but sales are down 2,294 units or 3% compared with 2008 sales last year recorded 77,463 units. For the month of December 2009 alone Daihatsu sales booked for 7,866 units and reached 15.4% market share of the national auto market.

Daihatsu cars sales 2009

Concerning the position of 2 and decrease the total Daihatsu retail sales over the previous year, Mrs. Amelia Tjandra, Marketing Director of ADM explains, “Achieving sales of 75,169 units is a proud achievement, because it still can be achieved in a difficult economic situation where nearly all of the total national auto market down 18%. However, the impact on the Daihatsu was so big; we experienced a decrease of only 3% compared to last year. “

“Therefore, we realized to continue to create products of quality, fuel-efficient, and environmentally friendly. We also continued to give priority to give best after sales service to continue to develop Daihatsu car dealer network throughout Indonesia in order to provide customer satisfaction,” she added. Read more…

admin Cars Sales Report car dealer, Daihatsu Cars, MPV, national auto, New Car

MPV market increase to 47.5% from last year sales

By Ali Budiman

2009 cars sales in Indonesia reached 486,061 units or decrease 20% from 607,770 units in year 2008. Despite decline, but some of the national automobile industry observers argue that this is the best achievement of the national auto market. Amid the world economic crisis that has not recovered, car sales had exceeded initial estimates by GAIKINDO that only expected to sell 430K units or fell 30%.

2009 National Auto Market

One of the car vehicles a very attractive by Indonesian consumers are seven-seater family car or MPV, Multi Purpose Vehicle. Refer to GAIKINDO report that received by Indonesia-cars com, seven-seater family car able to sell up to 230,990 units or 47.5% from total automobile industry. This figure exceeds the MPV car sales in 2008 which reached 230K units that only 38% of total cars sales in year 2008 (607K units).

This could be because the cars MPV is compatible with the character of Indonesian consumers. Read more…

admin Cars Sales Report, MPV Segment Automobile, car vehicle, Cars Sales, Family car, MPV, national auto, New Car

SUV and MPV market in Indonesia

By Ali Budiman

Daihatsu Terios, a Medium SUV with 7 seater

The growth of SUV, Sport Utility Vehicle is attractive to review. Year by year, the sales of SUV tend to increase. In year 2005, the sales of SUV book 30,300 units or contribute 6% to total industry volume. In year 2006, the market share of SUV fell to 5% from total industry volume, and book 15,800 units’ sales. Afterward in year 2007, the sales of SUV increase to 65,400 units (15%) and in year 2008 increase to 99,570 units or 16% from Indonesia cars sales 2008.

Read more…

admin MPV Segment, SUV Segment Ground Clearance, MPV, SUV

Indonesia Auto Market Segmentation

By Ali Budiman

Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

Commercial Car

Related articles:

1. Indonesia Auto Market is unique!

2. Indonesia Car Sales 2008 dominated by MPV

3. MPV Segment

4. Sedan Segment

5. City Car Segment

6. SUV Segment

7. Commercial Car Segment

admin Indonesia Automotive Industry Auto Market, Bus, Car Sales, City Car, Commercial Car, Double Cabin, MPV, Passenger Car, Pick Up, Sedan, SUV, Truck

Why Indonesia Auto Market dominated by MPV?

By Ali Budiman

Toyota Avanza Display at Auto2000 Showroom

Indonesia auto market has unique characteristic. If Thailand auto market is dominated by Pick Up/Double Cabin (Mitsubishi L200, Ford Ranger, Toyota HiLux) and Malaysia auto market is dominated by Sedan (Proton Saga, Toyota Vios, Honda City), thus Indonesia auto market is dominated by MPV, such as: Toyota Avanza.

Why Indonesia Auto Market dominated by MPV?

Refer to various literatures about Indonesia auto market, we can summarize that why Indonesian people buy Multi Purpose Vehicle (MPV) are “They need a car to bring or carry on all family members/friends.” Dad & Mom, Children, GrandPa & GrandMa, Uncle & Aunty, even the nanny.

During weekdays, most of Indonesian people use they own cars for: commute to workplace, transporting children to school, and business purpose. During weekend, they use the cars for one day trip for leisure (with family/ friends); shopping with family, hang out with friends, going out for hobbies and traveling with family/ friends.

For instance, most of Jakarta people go to Bandung (about 200 km) almost every weekend to hunting clothes in “Factory Outlet” or foods in various nice places in Bandung.

Refer to these purposes, so a car must be low fuel consumption but powerful and easy to ascend in height. And since MPV is used for family trip during weekend for long distance travel, service network availability becomes a concern especially outside Jakarta City. And the one important thing is spare part. Spare part must be easily available in part business center like such as: Asem Reges market, Kemayoran area, Atrium Senen market, etc.

Why MPV segment dominated by Japanese Brand?

Yes, Indonesia auto market has unique characteristic. In the mind of Indonesian people, each brand has certain perceptions, associate to quality. Toyota, Suzuki, Honda, Daihatsu, Nissan, Mitsubishi as Japanese brand: highest perceived quality, affordable price and good resale value. While European brand; BMW, Mercedes-Benz, Volvo, Peugeot perceived expensive, high maintenance, and low resale value. And Korean brand; Hyundai, Kia has perception as low resale value.

These perceptions makes Japanese brand dominates Indonesia auto market, included MPV segment. Toyota Avanza, Daihatsu Xenia, Toyota Kijang Innova, Nissan Grand Livina, Suzuki APV, control almost 100% MPV market share.

Related articles :

1. MPV models makes up 38% of Indonesia Car Sales in 2008.

2. Toyota Avanza, Indonesia Top Selling Cars.

3. New MPV in 2009.

4. Indonesia Cars Sales 2009 still hopeful.

admin Indonesia Automotive Industry, Indonesia Cars News BMW, Cars, Cars Maker, Daihatsu, European brand, Honda, Hyundai, Indonesia, Japanese Brand, Kia, Korean Brand, Malaysia, Mercedes-Benz, Mitsubishi, MPV, Nissan, Peugeot, Suzuki, Thailand, Toyota, Volvo

Livina : Three musketeers from Nissan

By Ali Budiman

Nissan Grand Livina in Indonesia International Motor Show 2007

The three of Livina (Grand Livina, Livina XR, Livina X-Gear) contributes almost 80% (25,2207units) to total Nissan cars sales in period January ~ December 2008. In this period, Nissan has been sold 31,881 units and controlled 5.2 percent of the Indonesia auto market and ranked sixth in the car market in Indonesia after Toyota (34.8 percent), Mitsubishi (14.4 percent), Daihatsu (12.8 percent), Suzuki (12 percent) and Honda (8.6%).

PT Nissan Motor Indonesia (NMI), the sole agent for Nissan in Indonesia, said that sales of Nissan cars in 2008 increased by 12,851 units or 68% from the figure in 2007. Nissan cars sales in 2007 reached 19,030 units and controlled 4.4% from 434,313 units total industry volume.

The high sales achievement of Nissan cars inseparable from three of Livina. Nissan Grand Livina firstly introduced by April 5, 2007 and sales until December 2007 reached 13,606 units. Its make Nissan cars sales in 2007 jump from sales in 2006 reached 4,006 units with only 1.3% market share from 318,925 units total industry volume 2006.

In December 2007, Nissan launched Nissan Livina XR (5 seater) which use same platform with Grand Livina. PT. NMI reverts to launch new Livina variant, Nissan Livina X-Gear by April 2008. The three of Nissan Livina (Grand Livina, Livina XR, Livina X-Gear) offer to Indonesia auto market so that customer can chose which one match they expectations and need.

For price inquiry and details specification please contact your dealer.

admin City Car Segment, Indonesia Cars News, MPV Segment, SUV Segment City Car, MPV, Nissan, Nissan Grand Livina, SUV

Daihatsu Xenia makes up 43% of Daihatsu Cars Sales

By Ali Budiman

Daihatsu Car Sales 2008

Daihatsu Cars Sales 2008 in Indonesia reached 78,044 units or 12.8% market share. And 43% of Daihatsu Cars Sales is Daihatsu Xenia, with 34,065 units. Daihatsu Xenia is Toyota Avanza’s twin model was firstly introduced in January 2004.  With an extensive research, good preparation, excellent price positioning, Daihatsu Xenia was successfully marketed. According specification and price bracket, market segment of Daihatsu Xenia is difference with Toyota Avanza.

Targeting market for Xenia is family young, already married, entry level buying car, small entrepreneur, age 30 ~ 40 years old. But in development of market demand, Xenia is suitable for business purpose i.e. operational car, rental car, pick up service, etc.

With ability to accommodate seven occupants, full range of family-oriented functional features and affordable price, Daihatsu Xenia has obtained a very have good response and high level acceptance from Indonesia automotive market.

Total sales Daihatsu Xenia from 2004 to 2008 reached 136,105 units.

Year 2004 = 22,006 units

Year 2005 = 27,505 units

Year 2006 = 23,555 units

Year 2007 = 28,914 units

Year 2008 = 34,065 units

Daihatsu Xenia to use two engines, the 1.3-litre similar to the Avanza’s, and a three-cylinder 1.0-litre to get low fuel consumption and highly efficiency engine.

The second biggest contributor to Daihatsu cars sales is Daihatsu Terios, the similar model to Toyota Rush. Daihatsu Terios is medium Sport Utility Vehicle (SUV), ability to accommodate seven occupants, 1.5-litre engine, and 3 variants (TS-MT, TX-MT, and TX-AT). Daihatsu Terios sales in 2008 reached 14,807 units or contribute 19% to Daihatsu cars sales. Its make Daihatsu Terios put in rank 9 in Indonesia Top Selling Cars 2008.

admin Indonesia Cars News, MPV Segment Daihatsu, Daihatsu Terios, Daihatsu Xenia, MPV, Price of Cars, Toyota Avanza

MPV models makes up 38% of Indonesia Car Sales in 2008

By Ali Budiman

Indonesia Cars Sales in 2008 reached 607,770 units, and 38% of it are MPV (Multi Purpose Vehicle) based models. The vehicle that able to accommodate 7 to 8 passenger reached a total sales amount of 230,000 units.  This amount increased by 35% from previous year’s sales that reached 170,000 units.

Indonesia Cars Sales 2008

Other models, in the meantime; Sedan enjoyed a market share of 5.6% or 34,300 units.  City car models such as the Honda Jazz, Kia Picanto, sold in a total amount of 65,000 units or 10.7%.  The SUV (Sport Utility Vehicle) models with an amount of 95,970 units (15.8%).  Double cabin vehicles such as Ford Ranger, and Mitsubishi L200 were sold in amount of 13,900 units (2.3%).  In addition of the passenger car segments mentioned above, pick-up cars, trucks and buses (commercial car) were sold in an amount of 168,800 units (27.7%).

The MPV model is definitely the first choice model for those who have a family.  It is able to accommodate 7 or 8 passengers’ altogether.  This capability is suited to the Indonesian culture who likes to travel in a big group.  Furthermore, MPV models are subjected to a lower amount of tax compared to other models e.g. sedan.  As a result the MPV model has a cheaper and affordable price for the Indonesian public.

The top selling MPV in Indonesian until now is the Toyota Avanza.  The sales of the Toyota Avanza, both the 1.300 cc and the 1.500 cc reached 85,535 units or 37% of the total sales of MPVs in Indonesia.  The second top selling MPV is the Toyota Kijang Innova, both the diesel and petrol-powered engine, sold in an amount of 51,189 units, or 22.3% from the total MPV sold.

Daihatsu Xenia, in the meantime, who has similar models and specifications with the Toyota Avanza, were sold in a total of 34,065 units (14.8% market share).  Suzuki APV sold 19.695 units (8.6% market share).

Nissan Grand Livina, who was once described as the ‘Kijang Killer’, holds a market share of 7.3% with total sales of 16,704 units.

It is estimated that the growth of sales of MPVs in 2009 will be sustained.  This is further supported by the fact that numerous manufacturers are planning to launch new models to further stimulate the market.  In 2009, Daihatsu is planning to introduce the Daihatsu Luxio, while Suzuki will sell the APV Luxury, a new variant of the Suzuki APV.  Furthermore, there was news that Daihatsu will introduce the Daihatsu Sirion MPV who will be brought by Malaysia’s manufacturer, Perodua.  Other Malaysian manufacturer, Proton is also planning to introduce the Proton Exora.

In addition and hyped by the media is the introduction of the Honda Freed, this 7-seater MPV will compete in the same market segment as Toyota Kijang Innova and Nissan Grand Livina.

Surely the most beneficial party in these launching plans is the Indonesian public.  As there are more options thus able to compare the most specifications, features and the most suitable price.

admin Cars Sales Report, Indonesia Automotive Industry, MPV Segment Indonesia Cars Sales, MPV, Toyota Avanza