Passenger Car | Sedan Segment – Part 2

May 16th, 2009

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Category and Description of Sedan – Part 2

Mercedes Benz CL-500 - Premium Sedan

Refer to Indonesia auto market, that Sedan segment is only contributing 6% to total industry volume. And the highest volume in sedan segment is lowest/mini and small sedan such as: Toyota Vios, Honda City, Suzuki Baleno, Toyota Corolla Altis, and Honda Civic.

Herewith Category and Description of Sedan Segment:

High Sedan Segment:

- Sales Volume of High Sedan segment in 2008 is 700 units.

- Main player are Toyota Camry 3.5, Honda Accord 3.5, BMW Series5.

- Most of player in this segment use 3.5 liter engine.

Main Player	Engine	Price Range	Sales 2008
Toyota Camry	3.5 liter	IDR 625 Mills	465 units (66%)
Honda Accord	3.5 liter	IDR 705 Mills	91 units (13%)
BMW 523i	2.5 liter	IDR 769 Mills (Off)	152 units (21%)

Luxury Sedan Segment:

- Sales Volume of Luxury Sedan segment in 2008 is 300 units.

- Main player are Mercedes Benz E Class.

Main Player	Engine	Price Range	Sales 2008
Mercedes Benz E Class	3.0 liter	IDR 879 Mills (Off)	269 units

Premium Sedan Segment:

- Sales Volume of Premium Sedan segment in 2008 is 700 units.

- Main player are Mercedes S Class, Lexus, BMW Series7.

- Most of player in this segment use 3.0 liter engine and above.

Main Player	Engine	Price Range	Sales 2008
Mercedes Benz S Class	3.0 liter < n	IDR 1.000 Mills < n	373 units (53%)
Lexus	4.6 liter	IDR 1.000 Mills < n	116 units (16%)
BMW Series7	3.0 liter < n	IDR 1.000 Mills < n	17 units (2%)

Coupe/Sport Sedan Segment:

Main Player	Engine	Price Range	Sales 2008
BMW 325i Convertible	2.5 liter	IDR 1.085 Mills (Off)	8 units
Mercedes Benz SLK200K	1.8 liter	IDR 818 Mills (Off)	15 units

Taxi Sedan Segment:

Main Player	Engine	Sales 2008
Toyota Limo	1.5 liter	5,100 units (88%)
Kia Rio	1.5 liter	344 units (6%)
Proton Wira	1.5 liter	174 units (3%)
Nissan Sunny	1.6 liter	136 units (3%)

1. Indonesia Auto Market Segmentation

2. All about Sedan Segment

3. Price List of New Vehicle

4. Car Makers Directory

admin Sedan Segment Accord, Altis, BMW, Camry, Civic, Corolla, Coupe Sedan, Ford Focus, High Sedan, Honda, Lexus, Low Sedan, Luxury Sedan, Mazda, Medium Sedan, Mercedes-Benz, Mini Sedan, Mitsubishi Lancer, Passenger Car, Premium Sedan, Sedan, Sport Sedan, Toyota, Vios

Automotive Market Segmentation

May 15th, 2009

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Indonesia Auto Market Segmentation

By Ali Budiman

Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

SEDAN	Mini/Low		Vios, City, Avega
	Small		Altis, Civic
	Medium		Camry, Accord
	High		BMW 3 Series
	Luxury		Mercedes Benz E Class
	Premium		Mercedes Benz S Class
	Coupe/Sport		Mercedes Benz C Class
	Taxi		Limo, Wira, Sunny, Accent
NON SEDAN 4×2	City Car	Low	Karimun, Picanto, Savvy
		Medium	Jazz, Yaris, Swift
		High	Mercedes Benz A Class
	MPV	Low	Avanza, Xenia
		Medium	Kijang, Grand Livina
		High	Grandis, Serena
		Premium	Alphard, Caravelle
	SUV 4×2	Low	Katana
		Medium	Rush, Terios
		High	CRV, X-Trail, Fortuner
NON SEDAN 4×4	SUV 4×4	Medium	Escape, Everest
		High	Landrover
		Premium	Rangerover, VW Toureg
	Double Cabin		L200 Strada Triton

Commercial Car

PICK UP	Low	GranMax, Carry, T120SS
	Medium 4×2	L300
	Medium 4×4	L200, Ranger
BUS	Front Engine	Hino
BUS	Rear Engine	Mercedes Benz Bus
LIGHT TRUCK	4 Wheel	Mitsubishi FE
LIGHT TRUCK	6 Wheel	Hino Dutro
MEDIUM TRUCK	4X2	Mitsubishi Fuso
	6X2
	6X4
HEAVY TRUCK	6X4