Honda Cars Sales
Honda Jazz makes up 47% of Honda Cars Sales 2008
By Ali Budiman
Honda Cars Sales 2008
Honda Cars Sales 2008 in Indonesia reached 52,500 units or 8.6% market share. Its makes Honda on rank 5 in Indonesia Cars Sales by Brand, follow to Toyota, Mitsubishi, Daihatsu and Suzuki. And 47.6% of Honda Cars Sales is Honda Jazz, with 24,969 units.
Honda Jazz firstly introduced by PT. Honda Prospect Motor in February 19, 2004. The presences of Honda Jazz already stimulate sales volume of Medium City Car market segment. Here to fore Honda Jazz still as a market leader in Medium City Car segment.
Up to year 2008 Honda Jazz has been sold total 114,692 units. Honda Jazz sold 24,844 units in year 2004, 32,241 units (2005), 18,581 units (2006), 14,057 units (2007), and has been sold 24,969 (2008).
With cute and attractive models, complete feature, proper marketing communication strategy, Honda Jazz successful marketed in Indonesia auto market. And to satisfy customer expectation about compact city car and efficient, Honda Jazz has been change various time, i.e. feature, specification, engine, interior and exterior. A latest model of Honda Jazz has been launch in Indonesia International Motor Show (IIMS) 2008, on July 2008 with a new name All New Honda Jazz.
All New Honda Jazz offers all advantageous, new engine 1.5L i-VTEC, low fuel consumption but more powerful, stylish and futuristic body designs. With safety braking system ABS, EBD, and BA, 3 point ELR safety belt with load limiter, and equipped Dual SRS Airbags, Keyless entry system, Immobilizer Anti-Theft system with security alarm. The targeting market for All New Honda Jazz is urban-metropolis, young, woman, and student.
Despite All New Honda Jazz offers more expensive price than competitors, All New Honda Jazz still reached high sales volume. In year 2008, All New Honda Jazz successes to defend 45% market share in Medium City Car segment.
As well as All New Honda Jazz, Honda All New CRV become to the second biggest contributors and reached 17,800 units sales volume or 34% of Honda Cars Sales 2008. Sales volume 2008 of Honda All New CRV is growth 13% from sales volume 2007 has been sold 15,750 units.
In the meantime, high sales volume of both these models, Jazz and CRV, it makes both models success on Top 10 Indonesia Best Selling Cars 2008. It is fantastic sales volume.
