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Archive

Posts Tagged ‘Truck’

Automotive Market Segmentation

May 15th, 2009
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Indonesia Auto Market Segmentation

By Ali Budiman


Indonesia auto market straight grow up. Moreover, Indonesia cars sales 2008 book new records with 607,770 units’ sales achievement. The increasing of market makes market segmentation change and follows market growing.

Automotive Market Segmentation

Cars Sales by Segment

Herewith Indonesia Auto Market Segmentation:

Passenger Car

SEDAN








 Mini/Low
Vios, City, Avega
Small
Altis, Civic
Medium
Camry, Accord
High
BMW 3 Series
Luxury
Mercedes Benz E Class
Premium
Mercedes Benz S Class
Coupe/Sport Mercedes Benz C Class
Taxi
Limo, Wira, Sunny, Accent
NON SEDAN 4×2










 City Car



 Low Karimun, Picanto, Savvy
Medium Jazz, Yaris, Swift
High Mercedes Benz A Class
MPV




 Low Avanza, Xenia
Medium Kijang, Grand Livina
High Grandis, Serena
Premium Alphard, Caravelle
SUV 4×2


 Low Katana
Medium Rush, Terios
High CRV, X-Trail, Fortuner
NON SEDAN 4×4




 SUV 4×4



 Medium Escape, Everest
High Landrover
Premium Rangerover, VW Toureg
Double Cabin
L200 Strada Triton

Commercial Car

PICK UP


 Low GranMax, Carry, T120SS
Medium 4×2 L300
Medium 4×4 L200, Ranger
BUS


 Front Engine Hino
Rear Engine Mercedes Benz Bus
LIGHT TRUCK 4 Wheel Mitsubishi FE
6 Wheel Hino Dutro
MEDIUM TRUCK



 4X2 Mitsubishi Fuso
6X2
6X4
HEAVY TRUCK 6X4

Related articles:

1. Indonesia Auto Market is unique!

2. Indonesia Car Sales 2008 dominated by MPV

3. MPV Segment

4. Sedan Segment

5. City Car Segment

6. SUV Segment

7. Commercial Car Segment


admin Indonesia Automotive Industry , , , , , , , , , , ,

Mitsubishi Cars Sales

April 7th, 2009
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Mitsubishi Cars Sales 2008 grow 42%

By Ali Budiman

Mitsubishi L200 Strada Triton

Mitsubishi L200 Strada Triton Launching

Mitsubishi car sales in Indonesia increased 42% to 87,524 units in the January – December 2008 period compared to the same period in 2007 when sales stood at 61,547 units. With the sales achievement, Mitsubishi controlled 14.4% of the Indonesia auto market and ranked second after Toyota (34.8%).

Mitsubishi Colt Diesel still as a biggest contributor with 47% (41,000 units) to total Mitsubishi cars sales in 2008. And the second biggest contributor is Mitsubishi pick up (T120ss, L300, and L200) with sales 31,745 units or 36% from total sales.

Mitsubishi Colt Diesel, as known as “Si Kepala Kuning”, a famous and the legendary truck in Indonesia, still dominate light truck segment (category II) with 60% market share. Sales volume of light truck segment in year 2008 is 67,825 units.

In year 2008, PT. Krama Yudha Tiga Berlian (PT. KTB), sole agent of Mitsubishi in Indonesia, launch new models of passenger cars to build and develop brand image. There are 7 (seven) new models have been launch to Indonesia auto market in 2008, i.e: Grandis GLS, Grandis GT, Strada Triton Exceed M/T, Strada Triton Exceed A/T, Pajero, Lancer Evolution and Lancer EX 2.0 GT. It’s proven PT. KTB take seriously about Mitsubishi passenger cars commitment and existence in Indonesia auto market.

admin Commercial Cars, Indonesia Cars News , , , , , , , ,